Even if the rice on the market is five yuan a catty, it is said that the grain needed to brew a catty of liquor is thirty jins. Then, the grain cost of a kilo of liquor is about 150 yuan, plus labor cost, transportation cost, promotion cost, taxes and fees, etc. The total cost of a kilo of liquor from the factory to the liquor agent and then to the store is unlikely to exceed several hundred yuan.
But now it is a market economy, and manufacturers set the price of a bottle of wine of any brand, even 5000 yuan. As long as there is demand in the market and someone buys it, then this bottle of wine is worth the price; If there is an agreement in production, the price of a bottle of wine is 10 yuan, and no one buys it in the market, then this bottle of wine is not worth the price.
As the saying goes, "things are rare." As we all know, due to the century-old brand effect of Moutai, its popularity and top position in the domestic liquor industry, its output is far from enough to supply the national market and it has become a relatively scarce commodity. Now people's herd mentality is that the tighter the goods are, the stronger the purchasing power will be, and the stronger the purchasing power will also raise the market price of the goods.
As a well-known brand in China, the quality of Moutai is really different. It is very unique in packaging, color, fragrance and taste. It can be described as a good wine. It's delicious, full of fragrance, and a bottle is hard to find.
Why not be expensive? Why are tens of thousands of famous foreign wines not expensive? Typical flattering plot.