Zhonghui Design (a professional logo design company) Answer:

Logo design is a very important field, which needs to consider brands, products or services and bring good visual effects. There are several logo design methods as follows:

1. Combination of image and text logo

This design method integrates image and text to create a new personalized logo. This kind of Logo is frequently used in large companies such as AWS, DHL and IBM. The letters in the abbreviation are used as the icon center, while the remaining letters are used to annotate the enterprise name.

2. Simple cartoon style

This design method represents a specific image or theme with simple lines and minimal shapes. For example, Taco Bell's LOGO has an old-fashioned Taco shop and food elements sprinkled with delicious Frech Fissteam.

3. Prototype geometric shapes

These Logo include modern and futuristic styles, and they are simple and easy to remember with clear edges and corners, vivid shapes and geometric patterns. Nissan current logo is such a representative.

4. Collage multi-image varient form

This method brings together multiple images to express the desired meaning or to be associated with a brand, product or service. For example, the LOGO of Adobe Photoshop is a mixture of abstract geometric shapes and P-letter models, which not only expresses product creativity, but also has a comprehensive feeling.

5. Hierarchical Superimposed Layer

This method combines different types of elements to create a logo with multiple meanings. For example, the taxi logo adopted by Japan's Jin tail gas engine combines three colors of red, white and black into a minimalist shape; In addition, when used for charging, the Xiaomi trademark is also a good example, which is very easy to recognize and comfortable because of the gradient of golden yellow and light purple.

in short, when designing the logo, we should consider the brand's core values and target market, display the corporate image by determining the font, color and pattern reasonably related to the brand, creatively realize the visual effect of eye-catching, and improve the popularity. The premise is to abide by the trademark law and ensure that the protection of the brand liberates all relevant assets.

original logo design works of Zhonghui Design

The above are the contents provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design has been deeply involved in the design industry for many years and has many project experiences. I hope it will help you.