A combination trademark refers to a trademark that is composed of any two or more of the six elements of "text, graphics, letters, numbers, three-dimensional logos and color combinations". The combination trademark has the advantages of rich pictures and texts, vivid image, eye-catching, easy recognition, and convenient call.

Combined trademarks will have advantages and disadvantages. Due to the different review methods of examiners, if you submit text + graphics + English, when the examiner examines the trademark, the text will be reviewed according to the text, and the graphics will be reviewed according to the text. Graphics are reviewed in English. If the examiner thinks that one of the trademarks is similar to other trademarks, the entire trademark may be rejected, especially graphics. How to determine whether a graphic is similar to others depends on the examiner. Everyone has a different vision. Separate registrations will not affect each other.

When many companies register trademarks, I believe they will have heard that trademark registration is risky. How can we reduce the risks? If you want to minimize the risk, it is best to register the trademark separately, that is, register the graphics and text contained in the trademark separately to ensure that the trademark can be registered smoothly. So what are the benefits of registering trademarks separately? When registering a trademark, it takes about 1 year if a trademark is successfully reviewed. If a combination of trademarks is registered, if one of them affects other trademarks, the waiting time of up to 1 year will be wasted. Therefore, separate registration will increase the success rate and improve the efficiency. Time efficiency, if registered separately, they can be authorized. When promoting the use of trademarks, they can be used separately or in combination.

So basically you need to register a trademark, and the relevant intellectual property agency will recommend that you register it separately. If the elements are registered separately during use, they can be used individually and marked with the registration mark. If the elements are combined together and registered, the registration mark can only be marked when used as a whole, or they can be combined together. Use and indicate the registration mark.

Then we summarize the above and draw the benefits of separate registration and reduce the risk of registration, because trademark search is based on the elements contained in the trademark. For example, there is no problem with your Chinese and English searches, but the graphics Similar to someone else's, this will also result in the entire trademark being rejected. It is easy to use, because the principle of trademark registration is how to register and use it. If you combine the three elements to register, you can only use them in combination. You cannot use Chinese and English, or graphics separately. And if you register separately, it means that you and your trademark can be combined and used, or you can use them separately, making the use more flexible.

The disadvantage of separate registration is that the registration cost will increase. Because trademarks are charged according to each category and each one. If you want to know more specifically, you can contact the customer service of Zhejiang Trademark Agency Co., Ltd.