Jiaobei brand Wuliangye has been deeply loved by consumers since its first listing in 1959, but it began to withdraw from the market in 1993. Therefore, "Jiaobei brand Wuliangye" has been hidden by Wuliangye Company as a high-end scarce resource, and consumers can only recall it.

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Wuliangye Group Co., Ltd. is a super-large state-owned enterprise group with wine industry as its core, involving intelligent manufacturing, food packaging, modern logistics, financial investment, health industry and other fields. Its leading product Wuliangye liquor has a long history and profound cultural background. It is a typical representative of Luzhou-flavor liquor in China and a famous national brand. Won the title of "National Famous Wine" for many times, and was selected for the first time in the protection list of China-EU Geographical Indications Agreement.