The founder of Taier Pickled Fish is Guan Yihong.

After Taier became popular, it has been a popular subject of discussion and research among people in the industry, and various interpretations have been circulated on the market. However, founder Guan Yihong rarely talks publicly about Taier. It is rarely discussed because the model is not yet mature and needs to be verified.

They said they were determined to make the second most delicious pickled fish in the universe. Taier also claimed: Our pickled cabbage is more delicious than fish. However, there is some truth to this.

For 35 days, restore the characteristics of Chongqing’s local cellars and select natural spring water to make brine. This kind of sauerkraut has a crisp texture, up to standard sourness, and a lactic acid taste.

The origin of Taier’s name

Recalling the process of establishing Taier, founder Guan Yihong couldn’t help but said, “It’s still very interesting.” Take the name "Tai Er" as an example. This brand name, which is worth over 100 million in the mouth of marketing experts, was originally created by Jiu Ge and was not recognized at the beginning.

When he decided to make pickled fish, Brother Jiu tried his best to choose a good name. He thought of writing down one by one and wrote nearly 50 names densely in his notebook. However, most of the names ended up being He himself denied it, and a few of them thought it was pretty good. When he checked it on the trademark website, he found that it had all been registered.

One day, Brother Jiu accidentally read the English word TOO, TOOTWO, TOOTWO. He slapped his thigh. This pronunciation is quite good.