The following matters need to be paid attention to when registering a trademark: 1. Apply for protection of its own main category. 2. The industry category of interest must be registered. 3. Internet and advertising must be registered. 4. Register product categories affiliated with the industry. 5. Register relevant similar trademarks for defensive use. Regarding the questions that need to be paid attention to when registering a trademark, I will answer them in detail for you below.

1. What are the precautions for trademark registration? 1. Apply for protection for its main categories. Enterprises must register trademarks for the categories of their main business. For example, when selling clothing, they must register the clothing first. 2. Industry categories of interest must be registered. For example, those who sell beverages need to register the pesticide category at the same time; those who make food need to register the toilet category at the same time to avoid others having a negative impact on the brand they have been operating for many years. 3. The Internet and advertising must be registered. In the Internet and self-media era, due to the need for publicity and promotion, corporate products and services are increasingly provided to consumers with the help of Internet tools such as public accounts, website platforms, and mobile apps. Brand infringement cases and name grabs Note that cases occur frequently. Common ones, such as category 35, mobile APP category 9 must be registered. 4. Register trademarks for product categories affiliated with the industry. Not only does the industry category need to be protected, but the industries with affiliated products also need to be protected, such as employee clothing, lest one day company employees uniformly print a logo on their clothing and the trademark owner comes over. Asked to change clothes. 5. Register related similar trademarks for defensive use. If you pay attention, you will find that many companies will copy their own brands and make them look like they are copycats. In fact, this is a way for companies to protect their brands. 6. Legal basis: Article 7 of the "Trademark Law of the People's Republic of China" When applying for registration and use of trademarks, the principle of good faith shall be followed. Trademark users shall be responsible for the quality of the goods on which their trademarks are used. Industrial and commercial administrative departments at all levels should use trademark management to prevent behaviors that deceive consumers. Article 9 The trademark applied for registration shall have distinctive features and be easy to identify, and shall not conflict with the legal rights previously obtained by others. The trademark registrant has the right to indicate "registered trademark" or registered mark.

2. What are the differences between trademarks and business names? 1. The scope of exclusive rights of the two is different. Once a service trademark is approved and registered, it enjoys exclusive rights nationwide; a business name only enjoys exclusive rights within a specified area. 2. The two have different constituent elements. A company name generally consists of the administrative division name, trade name, industry or business characteristics, and organizational form; a trademark can only consist of a significant part that distinguishes it from the services provided by others. 3. The two expression forms are different. The expression form of service trademark is words, graphics and their combination; the enterprise name can only be expressed in words. 4. Different applicable laws. The laws governing business names vary greatly from country to country. Trademarks are regulated by the Trademark Law and the Anti-Unfair Competition Law. A trademark can be transferred or licensed to others, but a business name cannot be transferred alone, nor can it be used by others. 5. The functions of the two are different. A service trademark only distinguishes the source of different services, while a company name can identify the operations of different companies, including services and goods. A company can have multiple trademarks for services or goods, but generally there is only one company name. 6. The legal procedures applicable to the two are different. As long as the service trademark does not violate the prohibited provisions of the Trademark Law and does not infringe the exclusive rights of others' trademarks, it can be used without registration, but there is no exclusive right; the company name must be designated by the state. It can only be used after approval and registration by the competent authority.