The first part of multiple-choice questions (***36 points)
1. Single-choice questions (this big question has * * 2 small questions, and each small question has 1 point, ***2 points)
Only one of the four alternatives listed in each small question meets the requirements of the topic, please fill in its code in the brackets after the question. There is no score for wrong selection, multiple selection or no selection.
1. Common comparative analysis methods of e-commerce cases do not include ()
A. Conceptual comparison method B. Ideal type comparison method
C. Vertical comparison method D. Horizontal comparison method
2.EDI standard message consists of three parts. That is, ()
A. Desk head, detail department, tail B. Head, detail department and abstract department
C. Head, abstract department and tail D. Desk head, detail department and abstract department
3. Common EDI software does not include ()
A. Office software B. Conversion software
.
A. Online auction B. Collective bargaining
C. Entrusted auction of specific items D. Individual bidding
5. The currency circulating in the form of data is ()
A. Electronic cash B. Electronic check
C. Cheque D. Cash
6. The following meet the requirements of information authentication ().
A. The sender knows some secret information
B. The user has legal physical media that he carries with him. C. Using some biological characteristics
D. Verifying the source of data and information
7. The meaning of ATM is ().
A. Broadband network B. Asynchronous transmission mode
C. Ethernet D. synchronous transfer mode
8. The security mechanism that SQL Server does not adopt is ()
A. Database user account B. First-level security authentication
C. Role license authentication D. Second-level security authentication
9. Electronic payment case belongs to ().
a. e-commerce B2C case B. e-commerce B2B case
C. e-commerce service case D.EDI case
1. The correct way to do this is ()
A. Divide the hard disk space of the real host into several parts and rent it to different users
B. Divide the hard disk space of the real host into several parts. Then rent it to different users
C. Multiple users of the virtual host only use an independent IP address
D. Multiple users of the virtual host have multiple identical IP addresses
11. The software system of e-commerce websites generally does not consider ().
a. data input B. data management
C. data modeling D. data export
12. competitive advantage and disadvantage analysis belongs to () in e-commerce case analysis.
a. background analysis of e-commerce website
b. construction and maintenance method analysis of e-commerce website
c. operation index analysis of e-commerce website
d. benefit analysis of e-commerce website
13. An excellent enterprise e-commerce solution should first emphasize ().
A. Statistical analysis and processing of data
B. Flowing communication and processing of information
C. Security guarantee and processing of information
D. Security guarantee and processing of data
14. The function that e-commerce security certification institutions do not provide for information authentication is ().
A. Credibility of information B. Validity of information
C. Integrity of information D. Non-repudiation of information transmission
2. The revenue model of B2C e-commerce website does not include ()
A. Collecting service fees B. Collecting membership dues
C. Collecting information flow fees D. Reducing prices and expanding sales
. 2 points for each sub-question, ***16 points)
Two to five of the five alternatives listed in each sub-question meet the requirements of the topic. Please fill in the code in the brackets after the question. Wrong selection, multiple selection, less selection or no selection are not scored.
21. The types of enterprises that have established or are about to establish B2C e-commerce websites are ()
A. Retailers operating offline stores B. Commodity manufacturers
C. Industrial raw material processing enterprises D. Online trading service companies
E. Virtual retail enterprises without offline stores
22. The task to realize secure e-commerce on the Internet is to ensure ().
A. Confidentiality of information B. Extensibility of information
C. Integrity of data D. Authenticity of transaction identity
E. Non-repudiation of information
23. Server hosting can reduce the burden on users. Its characteristics are ()
A. Flexibility B. Stability
C. Security D. Credibility
E. Fast
24. Online services of tourism e-commerce network mainly include ().
a. query of scenic spots B. query and reservation of hotel rooms
c. query of traffic time and ticketing service D. online purchase of tourist goods
e. query of handling tourist complaints
25.B2B transactions greatly reduce transaction costs. The specific performance is ()
A. The information transmission cost is reduced B. The intermediate link is reduced
C. The advertising cost is reduced D. The document processing cost is reduced
E. The inventory cost is reduced
26. () should be considered when determining the domain name of the enterprise e-commerce website.
a. corporate image B. simple and easy-to-remember names
C. self-protection of domain names D. selection of IP addresses
E. existing trademarks or corporate names
27. The following figure is a schematic diagram of a virtual host. The "t" in the figure should be ()
a.fddi b.tcp
c.isdn d.adsl
e.pstn
28. The importance of e-commerce case teaching is mainly reflected in ().
A. Being able to deepen the theoretical knowledge learned
B. Being able to organically combine theoretical study with practical application
C. Being able to obtain a large number of new e-commerce information
D. Being able to learn from each other
E. Being able to systematically impart theoretical knowledge
Part II Non-multiple choice questions (***64 points)
III. Nouns. ***6 points)
29. Firewall
3.EDI translation software
31. Order tracking
4. Short answer questions (6 points for each small question, 18 points for each small question)
32. Briefly describe the transaction process of B2B e-commerce.
33. Try to describe the professional classification of e-commerce cases.
34. what are the main considerations when choosing a virtual host?
5. Case topic (this big topic is ***3 small questions, each small question is 8 points, ***24 points)
35. Sanxing Company is a traditional company that provides business travel services. Due to business needs, the company plans to build an e-commerce website to provide comprehensive travel services such as booking and booking to the whole country through the Internet. What aspects should Sanxing Company consider in building an e-commerce website?
36. The "Spring Department Store" in a big city is the largest department store in the local area, and it is also very prestigious in the neighboring areas. The store plans to set up its own online department store and carry out online sales business. Through the analysis of the business process, it is confirmed that it takes one hour from receiving the order to completing the distribution, and the drive from the store warehouse to all areas of this city does not exceed 1.5 hours.
please list the modes of goods distribution in online department stores and determine the distribution scheme for the online department stores.
37. "Fengle Electronics" is a powerful manufacturer of household appliances, and the "Fengle" series of household appliances produced enjoy high social visibility and market share. Last year, the enterprise began to set foot in the production of home decoration materials, but the popularity and market share of the products were average.
please analyze how Fengle Electronics should develop its e-commerce website from the point of view of the problems that should be paid attention to in the action of enterprise e-commerce website.
VI. Comprehensive analysis questions (16 points in this question * * *)
38. During the SARS epidemic in China in the spring of 23, e-commerce highlighted its unique advantages. The depression of the physical market caused by SARS led to the boom of the virtual market, and people really experienced the security, convenience and speed brought by e-commerce. The following are two related reports:
E-commerce prevails in Fuzhou, and 26% of enterprises favor online transactions
Zhongxin. com Fuzhou, June 22, 23: The Fuzhou enterprise investigation team recently announced the survey on the use of e-commerce in 113 enterprises in eight major industries in the city. At present, 43% of enterprises have established external corporate websites, and 21% of enterprises are preparing for construction; 26% of enterprises have carried out e-commerce activities, of which 47% account for more than 1% of the total trade volume.
The survey shows that in order to prevent and treat SARS, people have consciously reduced face-to-face contact, and enterprises have changed the traditional methods of business negotiation in hotels and restaurants in the past, and are gradually paying attention to the role of network technology in expanding the influence of enterprises, strengthening contact with the outside world and broadening the space for enterprises to survive and develop. 82% of enterprises think it is necessary to carry out e-commerce activities, and 73% of enterprises that have not built websites or carried out e-commerce activities are considering building websites or carrying out e-commerce activities.
The survey also shows that the SARS period promoted a great increase in e-banking business, and more people chose telephone and Internet to communicate with each other and handle multiple businesses. From mid-April to the end of May, the online transaction volume of Fujian Construction Bank system increased by 3.7 times compared with the same period of last year. After the SARS epidemic, the online transaction volume of the provincial industrial and commercial bank also increased by 2 billion yuan. Shanghai's e-commerce has become popular all the way into the "summer" online trading service. Shanghai, June 7, 23: During the SARS period, when the "contact economy" suffered from severe cold, e-commerce characterized by crossing time and space and not being in direct contact won business opportunities. In Shanghai, enterprises and businesses have changed their services and trading methods with the help of information technology and online platforms, and the number of online shopping and online trading has surged, and the e-commerce that has been silent for a long time has rapidly warmed up. According to the latest statistics of Shanghai Electronic Commerce Industry Association, during the SARS period, the online transaction volume of Shanghai's means of production increased by 5% on average, the online transaction volume of means of subsistence increased by 1%, and the online transaction volume between individuals increased by 3% on average. For example, the online transaction volume of Orient Steel Online was 7 tons in February, increased to 6, tons in March, and reached 5, tons in five days from April 21st to 25th. From January to April 22, the online transaction volume of "Emyi Online" was 5 million yuan, and it reached 11 million yuan in the same period of 23. From January to April, 24, the online ordering volume of "E-Shop 365" and "Lianhua OK" also doubled compared with the same period of last year, and the delivery staff increased by 8%.
According to the above cases and personal experience in fighting SARS, please answer the following questions:
(1) What impact did SARS have on e-commerce?
(2) What role did e-commerce play during the SARS period?
(3) Some people say that the popularity of SARS is a good opportunity for the development of e-commerce. What do you think of this? Try to analyze the contingency and inevitability of e-commerce development through this case.