In the eyes of Chaozhou people, there is no distinction between high and low occupations. Making money is the most important thing. Because of this, Chaozhou talents traveled around, occupying areas that outsiders looked down upon, and quietly became wealthy. Chaozhou people pursue independence and self-reliance. Everyone wants to be a boss and dares to take the risk of becoming a boss. No matter what they do, their lives are always full of fun, they dare to live, are good at living, free and easy, tenacious, and never disappointed.

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After the reform and opening up, groups of Chaozhou people who travel around the world, work tirelessly, and are smart and hard-working are active in every corner of China. At first, they were very inconspicuous, and people only knew them from shoe repairs, small hair salons, and small vendors. Apart from being as thin and graceful as the Jiangnan people, Chaozhou people work and do business quietly. They are no different from migrant workers and small traders in other places. However, slowly, there are more and more Wenzhou hair salons, Wenzhou clothing stores, Wenzhou Electronic City, and Wenzhou products, and there are more and more various Wenzhou product packaging, signs, certificates, and badges. For a time, Wenzhou products flooded the country. Gradually, people changed from indifference and disdain towards the Chaozhou people, to full interest, to surprise and admiration, to to careful inquiry: What are the Chaozhou people like? So much, so profitable.

When doing business, Chaozhou people pay attention to starting from small things. Chaozhou people are pragmatic and hard-working. As long as they earn a penny, Chaozhou people will spare no effort to do it. They never aim too high or achieve great success. When Chaozhou people make money, they start from scratch, step by step, and are down-to-earth and meticulous. Unlike people in some places, who can't make big money and don't want to make small money, they have no choice but to complain that God doesn't help them.

Buttons, labels, signs, trademarks, trinkets, small toys, these "baubles" that outsiders look down on and are too lazy to make are all made by Chaozhou people. They are not afraid of making less money, but they are afraid of making less money. If you don’t come here, Wenzhou’s small commodities can be found all over the country. The Chaozhou people follow the path of small commodities and large markets. When they start a business, they are not like the people in Beijing and Guangdong who pursue grandeur and big products. They also start from a small place to fill the gaps in the national small commodity market. Here, the hardware and electrical appliances from Liushi in Yueqing County, the buttons from Qiaotou Town in Yongjia County, and the small commodities from Jinxiang in Cangnan County are the most famous and typical.

However, Chaozhou people are discerning. After they save capital, they will expand their products from small to large, and finally from buttons to clothing and shoes, from electronic components to complete sets of electronic equipment, from Japanese From commonly used small items to high-tech industries, and also involved in real estate and financial industries, Chaozhou people became bigger and bigger and became more and more outstanding.

Starting from a small start when doing business is a specialty of Wenzhou businessmen, and it is also the secret to their success.

Good at selling

Chaozhou people are the best at selling.

Chaozhou people are "thick-skinned". They are not afraid of running into a wall, nor are they afraid of being looked down upon by others. They have only one thought: no matter how you think I treat me, I just want to make money from you! They use their smiling faces, their worn-out lips, and their worn-out shoes. Then, they send their products to all parts of the country and attract people from all over the country to Wenzhou.

Once upon a time, there were more than 140,000 peasant buyers and sellers in Wenzhou, flying like locusts all over the sky. It was said that an army of 100,000 invaded the north and south.

Liushi Hardware and Low-voltage Electrical Appliances Professional Market has more than 4,000 buyers and sellers operating throughout the country. Qiaoxing Button Market, known as the largest button market in the East, has nearly 10,000 farmer buyers and sellers forming a national sales network. There are more than 7,000 people selling products in the township's badge, sign, and plastic sheet market. At the Yishan District Recycled Acrylic Fiber Market, there are more than 5,000 people wading through mountains and rivers, carrying bags of clothes through villages and alleys... Wenzhou's farmer buying and selling team is transformed from workers in various professions. Previously, they may have been farmers working in the fields, employees of township enterprises, village cadres, demobilized soldiers, private teachers, etc. There are also a considerable proportion of people who have been transformed from cotton playing, handicrafts, small businesses and other industries. These people have traveled all over the country, inside and outside the Great Wall, in urban thoroughfares, and in remote rural areas. They outline the image of Chaozhou people in front of people all over the country.

They have gone through ups and downs, seen the world, and been tempered; at the same time, their long-term practice in outings has cultivated their talents in communication, accumulated business experience, and become familiar with local customs, living habits and market demand conditions, and established many stable relationships. The channels have laid the foundation for the success of purchasing and selling activities. This is a diligent, capable and flexible special force that has made great contributions to the development of Wenzhou's rural commodity economy. In Wenzhou, people who can run supply and marketing operations are called "Heavenly Soldiers and Heavenly Generals".

Chaozhou people don’t care what they do, as long as they make money, no matter whether they are familiar with it before or not, they have to do it. , deceive, white-handed, underworld, they do everything.

Since Chaozhou people use whatever method works, most of the products promoted by Chaozhou people are sold well all over the country.

The business acumen of Chaozhou people is particularly bright.

The business acumen of Chaozhou people is particularly bright. In the eyes of Chaozhou people, money is everywhere, the key lies in how you discover and make money.

Chaozhou people are very good at digging out opportunities to make money from other people’s careless things.

The earliest buyers and sellers of buttons were the brothers Ye Yaolin and Ye Yaoqing. At first, they bought a batch of buttons from Luqiao Button Factory in Huangyan County and tried selling them in Qiaotou Town. In less than a day, the buttons worth 400 yuan were sold out. As soon as the news came out, everyone started to start the button business. As a result, buttons play an increasingly important role in Qiaotou’s small commodity market. By the second half of 1981, there were more than 100 button stalls, becoming the protagonist of Qiaotou Market. In February 1983, the button market was officially opened and soon developed at a miraculous speed. It became a nationally famous button trading center and was hailed as "the first button market in the East" by Hong Kong's "Wen Wei Po".

Going out Business

Wenzhou is located on the coast of the East China Sea, surrounded by mountains on three sides and the sea to the east. Since ancient times, Chaozhou people have been proud to go out to do business, and they never feel like wandering when they go out. They are by no means forced to leave their hometown and travel around. In contrast, if a young man stays with his family for a long time, he will be regarded as a loser.

This is very similar to the people in Ningbo. In the great era of reform and opening up, Wenzhou businessmen have spread all over China and even the world. They have increasingly changed from selling business to doing business, and from guerrilla methods to sitting on the ground to make money, forming a saying that "where there is a market, there are Chaozhou people, and there are Chaozhou people." You can open up markets wherever you go.

Beijing is the base camp of Wenzhou businessmen in the north. There are the famous "Wenzhou Villages" in Beijing. They are scattered in Dazhong Temple, Wudaokou, Shawo and Dajiao Pavilion, forming a star shape surrounding the entire city of Beijing. Today, there are many big-name Wenzhou businessmen in Beijing, such as Zhao Zhangguang, the billionaire inventor of "101" hair regeneration serum and known as the "Red Tycoon" who is famous overseas, and Xu Xiaoying, the female boss of Yongjia, who is well-known overseas as the "Chinese Ashin". Among the button bosses from Qiaotou Button Market, there are also electrical and electronics kings from Liushi, Yueqing, trademark kings from China's largest trademark city in Jinxiang, Cangnan, and a group of young Confucian businessmen who are competing in the commercial world of Beijing.

Greater Shanghai is also a place where Chaozhou people show their talents. Nanjing Road is the world of goods that Shanghainese are most proud of, but the real owners of hundreds of shops and counters are Wenzhou businessmen.

You can go to Beijing, you can go to Shanghai, even the Tibetan Chaozhou people who dare to venture into the "roof of the world". According to statistics, nearly half of the people who do business in Tibet are Chaozhou people. Lhasa also has a "Wenzhou Street" dominated by tailor shops.

Wherever there are people, there will be Chaozhou people.

Chaozhou people also boldly went overseas. There are Wenzhou businessmen in the United States, Brazil, Japan, France, Italy, Spain, the Netherlands and other countries. In Paris, there is also "Wenzhou Street"! In the 13th and 14th arrondissements of Paris, all people live in Chaozhou, and all you hear is Wenzhou dialect. Even the police have to speak Wenzhou dialect. There are 80,000 Chaozhou people. So many.

The Chaozhou people are the "Jews of China". There are 7 million people in Wenzhou, and more than 2 million people have moved across the country. More than 0.4 Chaozhou people are doing business in various parts of the country or overseas.

The Chaozhou people's method of "attacking in all directions and ambush on all sides" and the spirit of "Eight Immortals crossing the sea, each showing his magical powers" not only activated the markets in various places and became the "Starting Point of the East", but also brought about the development of the market A huge conceptual impact on the economy