Jurong City is located in the south of Jiangsu Province, between Nanjing and Zhenjiang, with a total area of ??1,385 square kilometers. As early as the early 1980s, Zhao Yafu, an agricultural expert from Jurong City, traveled all the way to Japan to introduce many strawberry seedlings to plant in Jurong City. Since then, the strawberry industry has taken root in Jurong City. Today, the strawberry planting area reaches 20,000 acres. . In January 2019, at the 17th National High-Quality Strawberry Competition, the strawberries presented by the strawberry farmers in Jurong Baitu Town won five gold medals and two silver medals. The gold medals accounted for half of Jiangsu provinces. In the high-quality strawberry awards in Jiangsu Province, Baitu Town won 18 gold medals, accounting for 36%. In 2019, at the "2019 National Top Ten Delicious Strawberries" selection event held in March, the value of the "Berry Hao White Rabbit" brand exceeded 300 million yuan...

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Jurong City, located in the Yangtze River Delta Economic Zone, has very developed traffic conditions, promising prospects for the strawberry industry, and unique geographical conditions. The strawberry industry is also blooming everywhere, but at the end of the day Today, the scope of influence of Jurong strawberries is still very small, and there are very few strawberry brands that are well-known to the public. First, because few people in Jurong City plant strawberries on a large area, most of them adopt a family planting model, with an average household size of 3-5 acres. Moreover, most strawberry farmers are elderly, and few can actively respond to the ever-changing market. The second reason is that the seedling cultivation technology is backward and the varieties planted are single. Most farmers growing strawberries in Jurong City still use the traditional open-air seedling method. The survival rate of seedlings cultivated by farmers is low, and some farmers are even unable to cultivate seedlings themselves. There are many popular strawberries on the market today, but Jurong City still has "Red Cheek" as the dominant variety, with a planting area of ??up to 95%. Third, due to the lack of innovation in the sales model, most farmers in Jurong City use simple retail and wholesale methods when selling strawberries, such as setting up stalls on the roadside, retailing at local farmers' markets, selling at wholesale markets, and purchasing uniformly from cooperatives. Generally, prices are not too high, and there is not much room for farmers to make profits.

The strawberry industry in Jurong City has huge development potential. As long as we find the right way and promote the local strawberry brand, small strawberries can bring huge economic benefits to Jurong City. In view of the current situation of the strawberry industry mentioned above, I will propose the following three measures to solve it:

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First, the government should strengthen macro guidance. Although there are many farmers growing strawberries in Jurong City, they lack effective organization and guidance, and therefore lack the advanced technology to keep up with the trend and the ability to connect with the market. The local government can formulate corresponding policies and organize a leadership team. First, it can pilot leading enterprises and promote local brands, and then cooperate with local small-scale retail strawberry farmers in an appropriate way to form an economic system integrating planting, processing and sales. *The same body. To make the strawberry industry the business card of Jurong City, we can also combine the beautiful mountains and rivers of Jurong City, combine tourism with the strawberry industry, and develop the "farmhouse + strawberry" model, thereby forming the advantage of economies of scale and leveraging the strawberry industry As a fulcrum to leverage the GDP growth of the entire Jurong City.

Second, accelerate the development of technological innovation in seedling cultivation and strawberry storage. If you want strawberries to grow well, have high yields and high quality, scientific research and technology are indispensable. Today's consumers are mostly curious, and the more new and new strawberry varieties they have, the more likely they are to attract consumers' attention. Jurong City has the Agriculture and Forestry Vocational and Technical College and the Agricultural Science Research Institute, and adjacent Nanjing also has the Agricultural University, which has sufficient talent reserves for technological innovation. Strawberry skin is thin and tender, has a short shelf life, is difficult to store, and is difficult to transport over long distances. If a new preservation method can be found to effectively extend the shelf life of strawberries, the sales scope of high-quality fresh fruits can be expanded. With technological innovation in strawberries, the profit margins of the strawberry industry will increase, thereby attracting more talents to join the strawberry industry, forming a virtuous cycle.

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Third, farmers follow the Internet trend and open their own online stores. With the development of the Internet, it is no longer difficult to be your own boss on the Internet. Farmers can open online stores on major sales platforms, promote their own strawberries through social platforms and various short video software, and expand sales channels. Connect with consumers and get rid of the model of selling strawberries at roadside stalls. Moreover, strawberries are perishable. Through the Internet, you can pick the right amount of strawberries according to the order status, which can avoid the loss of unsalable strawberries to a certain extent.

With the strong support from the government, active response from farmers, keeping up with the trend of the times and innovating in various aspects, the strawberry industry can become the business card of Jurong City and become a veritable "hometown of strawberries".