Pierre Cardin, in the memory of the 21st century, does not represent a high fashion house.

On the contrary, it is associated with the outdated stores, outdated designs and cheap feeling in cheap department stores. The brand's over-licensing has overshadowed the name.

However, in the 20th century, Pierre Cardin was so dreamy and brilliant. He represented the imaginative Space Age of the 1960s.

Pierre Cardin, 1922-2020

On December 29 (Tuesday), French local time, the famous Italian fashion designer Pierre Cardin passed away at the age of 98.

For the Chinese people, he is a familiar friend. He was the first Western designer to introduce Western fashion to New China.

In 1978, Pierre Cardin visited China

In 1979, models wearing Pierre Cardin fashion on the Great Wall

In 1990, Beijing, models under Pierre Cardin Maxim restaurant displays Pierre Cardin fashion

Pierre Cardin is one of the designers who pioneered the concept of modern fashion. He was revolutionary in fashion. He was tired of designing clothes only for a small group of elites. He believed that good design should serve more people and that fashion is for the masses.

In 1968, Pierre Cardin’s futuristic haute couture clothing

In 1969, Pierre Cardin designed the bubble skirt

He started a fantasy-filled? The Space Age? makes the 1960s dreamlike: plastic, vinyl, geometric shapes, these seemingly surreal elements make up his fashion, full of technological sense.

Even today, these clothes are full of futuristic feeling, or in other words, it was Pierre Cardin who defined the "futuristic style" in fashion.

He once said: The costumes I am most proud of are the costumes designed for Tomorrowland. ?

He is a designer of the same generation as Christian Dior, and Yves Saint Laurent and Karl Lagerfeld are his juniors. He has won the highest honor in French fashion design, the Golden Thimble Award, three times in his life.

For decades, his fashion territory has covered fashion, perfume, restaurants, hotels, theaters, flower shops? involving all aspects of life.

He sold more than 900 licenses to use the brand in one go, affixing the trademark to hundreds of products from mineral water to champagne, from ties to toilet paper.

About 200,000 people work for him around the world, and he can recoup about 35 million euros per year just from the use of trademark rights.

But success comes with failure, and the proliferation of Pierre Cardin prevented him from becoming a top brand like Yves Saint Laurent. But Pierre Cardin deserves to be remembered forever.