In recent years, the rapid development of cross-border e-commerce business has brought huge dividends to merchants and our country. Behind the huge dividends, the infringement crisis is getting bigger and bigger. This will not only cause heavy losses to small and medium-sized sellers, but also The overall environment of my country's e-commerce exports will also have a considerable degree of adverse impact.

Countries such as Europe and the United States attach great importance to intellectual property rights. If an export company wants to litigate, it will first have to face high costs. Once its products are successfully complained of infringement, the company will directly miss out on the European and American markets. Therefore, if cross-border e-commerce companies want to penetrate into foreign markets, they must strengthen their understanding of cross-border e-commerce export infringements and avoid business risks. So what are the characteristics of cross-border e-commerce export infringement?

1. Small e-commerce enterprises

Such a situation does not often occur in traditional international trade, because foreign buyers Generally, orders are placed in large quantities. In order to avoid the risk of lawsuits, importers will inquire about the intellectual property rights of their national products and prevent risks before importing, and conduct a series of checks to control the risk of infringement. However, the cross-border e-commerce model dominated by small and medium-sized enterprises has two risks: first, the ambiguity of the customer groups, and second, the lack of understanding of the product intellectual property rights of the relevant countries.

2. Many companies are involved

From the analysis of some cases, we can find that in the context of the Internet, intellectual property infringement incidents often have a wide scope, a large number of companies, and a large amount of capital. The amount is large. In the previous case of balancing cars, which can be regarded as a typical case, the supplier was forcefully refunded nearly 600,000 yuan by Amazon overnight. Most of the companies involved were concentrated in Shenzhen, and the core industry was balancing cars. Companies have gone bankrupt, losing all their money on their self-balancing scooter business.

3. Lack of response measures

Cross-border e-commerce export companies are usually small, and small and medium-sized enterprises do not have the financial strength to hire a professional team of lawyers and relevant legal advisors, let alone cross-border Due to the high cost of litigation, these companies often respond with a negative attitude once they encounter infringement accusations and penalties. However, if the company passively accepts the processing and gives up the struggle, it is legally avoiding malicious infringement litigation, which will cause greater losses. , taking the United States as an example, punitive damages will be tripled.

In fact, for cross-border export companies, if they want to eliminate the consequences of infringement from the beginning, they must take adequate risk prevention before entering foreign markets, and carry out risk warnings for trademarks and patents. To conduct a trademark search, you must register the trademark not only in China but also in major European and American countries, because trademark patents are regional.

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