The exclusive right to use a trademark cannot be generated naturally, and it can only be obtained by applying to the State Trademark Office through legal procedures. At present, there are only two ways to register a trademark in China: one is to go directly to the registration hall of the State Trademark Office in Beijing; The second is to entrust a local professional trademark office for filing with the State Trademark Office.

1. trademark registration application is efficient and saves time

trademark registration application is a highly professional job. Because of the limited manpower of the State Trademark Office, it is impossible to provide detailed consulting services for each applicant on the spot. In this case, the applicant often needs a period of time to understand the trademark registration process and matters needing attention, which greatly reduces the efficiency. It is different to entrust a trademark agency organization nearby. They not only provide patient, meticulous and comprehensive consulting services, but also make various applications quickly and accurately; Not only saves your time, but also saves you from the pain of running around.

Second, the registration approval rate is high, and the trademark registration protection strategy is reasonable and perfect

Because the applicant has no professional trademark knowledge, any omission in any link of trademark registration will be wasted. The decrease of registration approval rate not only wastes time and energy, but also loses the opportunity of trademark registration. Moreover, without the help of trademark agents, enterprises often can't formulate a perfect trademark strategy, and even if they register successfully, they can't protect their trademarks to the greatest extent. Trademark agencies are familiar with trademark laws and regulations and the trademark registration process. They can not only help the applicant to judge the query results before trademark registration to ensure a high registration approval rate, but also formulate a perfect trademark protection strategy according to the specific situation of the enterprise and create a golden signboard for the enterprise.

Third, having all-round professional consultation and services after applying for registration

Many people mistakenly believe that making and mailing application documents is the whole work of trademark agencies. In fact, this is only the starting point of trademark registration process and trademark agency work. The trademark registration process is complex and long-term. During the whole registration application period, the trademark agency will inform the applicant of the progress of trademark registration in time. If the applicant's trademark is challenged after the preliminary announcement, the agency will also help the applicant to collect sufficient evidence and make a strong defense. After successful registration, the agency will hand over the Trademark Registration Certificate to the applicant in a timely and safe manner. Of course, if the trademark needs to be renewed or the applicant's name and address are changed when it expires, the timely reminder and assistance from the agency will make the applicant sit back and relax.

Fourth, save costs

Although the entrusted agency needs to pay a certain agency fee, it is actually the most economical way. The applicant made a special trip to Beijing, and the travel and accommodation expenses were at least an indispensable expense. Because the applicant has no professional knowledge of trademarks, he spends money on all aspects of registration. Waste money? It's inevitable. If the application for trademark registration is rejected because of a small omission, what is it? Lose your wife and lose your soldiers? .

from the above analysis, it can be seen that entrusting an agency to handle trademark application and other matters will not only help the applicant to successfully obtain the exclusive right to use a trademark, but also save a lot of manpower, financial resources and time resources for the applicant. The all-round service of the trademark agency has laid a solid foundation for enterprises to implement the trademark strategy.