Charles Edward Worth, who died in 1895, was the first person to use a trademark on his works and the first to use real people as clothing models.

Worth was born in Lincolnshire, England, and moved to Paris, France in 1845. Shortly thereafter, his talent for fashion design was discovered by the ladies in the court of Napoleon III. He immediately started his own business, which by 1871 had 1,200 employees and an annual income of 14,981 pounds (equivalent to 80,000 US dollars at the time). After his death, the business was inherited by his son. Today, the Worth family's business mainly produces brands such as "Worth Men's Perfume".