In the late 1980s, Miquel Xu, a Chinese Spaniard, did business in Europe and later settled in Madrid, Spain. After living abroad for many years, he was infected by the exotic cultures of Europe, especially the humanistic customs of Spain. At the same time, European lifestyle, fashion trends, especially clothing culture, have gradually attracted Mr. Miquel Xu's attention.

In 1990, Miquel Xu began to get involved in the clothing field in cooperation with Mr. Xavier, a Spanish man who specializes in customized leather goods for the royal family and dignitaries. Since 1991, Miquel has been an agent for sales of brands in Spain, Hong Kong, Macau, Guangzhou and Tianjin. Clothing founded the Miquel (Miquel) clothing brand in 1993. The brand and trademark name are named after Miquel Xu's Spanish name, and the trademark graphic is the initial letter "M" of "Miquel". The deformed picture of the "M" trademark at that time was a hint of the founder's birth sign "Sheep", and it was also an evolution picture from the Spanish iconic image "Cow". It also contained the "M" shaped arched corridor of European palace architecture. meaning. Since then, Miquel started his own clothing business in Madrid. In the early 1990s, Miquel decided to introduce European clothing and fashion culture into China.

In 1993, Mr. Miquel Xu invested in creating a clothing production and processing base in Tianjin with the Miguel brand, and established Miguel (Tianjin) Fur Clothing Co., Ltd., specializing in the production of Miguel leather products as the main body. Er series of clothing. At that time, how to make people remember the Miguel brand intuitively and understand the cultural connotation behind the brand became the primary issue that Mr. Miquel Xu thought about at that time.

With many years of experience abroad, MiquelXu knows that the promotion and positioning of brand logos is the most critical step for product success, and it is even more important for consumers to associate with brand trademarks. Later, after repeated discussions by professional designers at home and abroad, the Miguel brand finally combined the deformed M graphic with the Spanish cow, until the Miguel "Null Head" trademark that is well-known today was formed. Today, this trademark graphic, full of aura and culture, has become an important part of Miguel's clothing culture.

After 16 years of development, Miguel's product line has expanded to eight series, including leather jackets, suits, casual wear, knitting, leather shoes, leather goods, bags, and apparel, with thousands of designs and varieties. The Miquel trademark has also been registered in 21 countries and regions around the world. In 2008, the Miguel trademark was recognized as a "Chinese Well-known Trademark" by the State Administration for Industry and Commerce of China.