Niche brand. The Little Raccoon brand was awarded the "Second Place in China's Children's Cosmetics Category" for two consecutive years in 2015 and 2016. In 2015, the "Little Raccoon" trademark was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce. This is the second time that the Little Raccoon won the award. It is another major brand leap after being awarded the titles of Fujian Province Famous Trademark, Fujian Province Famous Brand Product, and China Good Product, which once again confirms the brand strength and brand value of Little Raccoon.