Oriental home is one of the largest home building materials chain enterprises in China. In August, 1999, Lize Store, the first store in oriental home, opened in Beijing. After nine years' development, it has 25 direct stores in Beijing, Shenyang, Chengdu, Xi 'an and other cities 16, with the business area exceeding 1 10,000 square meters, ranking among the top 100 chain stores in China and becoming the best decorative building materials home retail enterprise in China.

At the beginning of 2008, oriental home carried out the largest capital, business and personnel reorganization since the company was founded, introduced internationally renowned funds such as European Swiss Ring Fund as strategic investors, and established a new management team with international vision, familiarity with the local market, good academic background and high comprehensive skills. With a series of new business ideas, new management methods and new management technologies, the new management team reorganized the business, re-created the process and reshaped the company's culture and values. Oriental home has been completely transformed, and a brand-new enterprise full of passion, low-key pragmatism and great competitive potential has emerged.

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