Brand: beats
On May 29, 2014, it was acquired by Apple.
Beats can be simply divided into three parts: BEATS headphones, Beats speakers and BEATSAUDIO sound effects. Among them, beats headphones have won the favor of young users with their excellent appearance design and excellent sound effects. At the same time, the star effect has also made beats a "trendy" brand among headphones.
Its sales volume is not lower than that of AKG, Sennheiser and other old headphone brothers.
Extended information:
Brand history:
Monster was founded in 1978. Li Meisheng registered the name of the new company "Monster Cable" (US registered trademark #73176069) on June 26, 1978, and started production in his garage in San Francisco, California.
In 1984, Monster launched the world's first speaker designed specifically for Apple computers: MacSpeaker.
Beats by Dr. Dre headphones were released in 2008. They were jointly developed by Monster, Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M, and designed and produced by Monster.
Beats by Dr. Dre headphones were released in 2008. They were jointly developed by Monster, Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M, and designed and produced by Monster.
In 2009, it cooperated with Beats Company to release Heartbeats by Lady Gaga headphones.
On August 14, 2012, it terminated its cooperative relationship with Beats due to economic disputes and stopped selling all headphones cooperating with Beats
On May 29, 2014, Apple announced the acquisition Beats Company.
Reference material: beats headphones-Baidu Encyclopedia