"PEUGEOT" was once translated as "Bieru", and the company adopted "Lion" as the trademark of the car. The trademark pattern of Peugeot is the badge of Bieru family, the founder of Mombelli Yaer. It is said that Bieru's ancestors had explored America and Africa, where they saw an amazing animal-the lion, so they used the lion as the badge of their family. Later, this little lion became the provincial emblem of Mombelli's Yar province. The little lion "Peugeot" is very unique and tasteful. Its simple, bright and rigid lines symbolize a more perfect and mature Peugeot car. This unique shape not only highlights the strength but also emphasizes the rhythm, making it more contemporary. Throughout the ages, lions have been regarded as noble and heroic because of their ferocity, valor and prestige. The huge sculpture "Sphinx" in ancient Egypt is the lion's head to represent the majesty and valor of Pharaoh. Therefore, Peugeot is proud to use the "Lion" trademark.