Company Profile
Boyang positions itself as an "excellent brand operator" and "excellent investor".
In recent years, many acquisitions, reorganizations and investments have been completed, and the company's development has maintained a steady and sustained growth momentum.
In 2005, Boyang acquired the largest local textile enterprise with more than 6,000 employees in Suzhou, Anhui, the national transportation radiation center, and established its own controllable and efficient operation of textile fabrics and home textiles. production and logistics distribution base, and expanded other related industries, opening up the upstream and downstream industrial chains of the textile and apparel industry.
At the same time, the investment sector of the group's business has also advanced rapidly, with significant progress made in real estate, commerce, tourism, and finance.
In terms of real estate: Boyang Real Estate Co., Ltd. was established in Suzhou, Anhui in 2006, specializing in the development and operation of commercial real estate; in Ningbo, the company invested and developed a 28-story building with 2 floors underground in the central area of ??Yinzhou. The high-end office building "Bona International" was sold out within two days of its opening at the end of 2009; it also acquired a golden shop on Heyi Road, the only luxury gathering place in Ningbo, and the established Boyang Investment Building became a diamond The industrial landmark of the business district; the Boyang Home Textile Headquarters Building in Jiangbei Portal District has also entered the construction stage, and the second phase of the conference and exhibition hotel with an area of ??more than 100,000 square meters has also entered the specific implementation stage.
Finance: As the sponsor, the company established the only pilot small loan company in Haishu District, focusing on investments in securities, futures, and equity.
Investment areas: In 2006, the company controlled the Shenlong Valley Scenic Area in Lishui, Zhejiang, known as "China's tallest waterfall"; in 2009, it acquired the Dolomite Scenic Area in Longquan, both of which have won national 4A scenic spot title.
The company plans to build it into the leading landscape scenic spot in Lishui, Jinhua and Quzhou areas, and one of the most important tourist destinations in the Yangtze River Delta region.
Under the development trend of continuous expansion of business lines and rapid accumulation of economies of scale, the operation and management of Boyang Group's brands are also brilliant.
Currently, Boyang Group already has 12 popular brands in the market in two major categories: home textiles and clothing. The main clothing brand, Tangshi, has successfully become one of the first-tier domestic young casual clothing brands. Boyang Home Textiles It has also become a well-known brand in the domestic home textile industry, ranking among the "500 Most Valuable Brands in China", with a brand value of 3.497 billion yuan in 2009.
Boyang Group has been operating well in recent years, and its sales revenue in 2010 is expected to exceed 10 billion yuan.
Boyang Holding Group has more than 2,000 specialty stores and more than 3,000 sales outlets in China.
Among them, Boyang Home Textile Heyi Store, the home textile store with the largest business area in Ningbo, opened for operation in June 2009. It has attracted many consumers due to its prime location and outstanding store image. The brand image of high-end home textiles has been formed in the mind.
Since 2010, Boyang Home Textiles has been working hard to improve its business, adhering to the development idea of ??taking brand power as the company's core competitiveness, and has made great efforts in brand transformation and company reform.
In the first half of 2010, in the first six months of the reform, the net performance growth rate of Boyang Home Textiles was as high as 110%, creating a miracle in the development history of Boyang Home Textiles brand and even the industry.
Boyang Home Textiles currently has a professional channel team of more than 100 people. Based on the "three-in" working model of "in stores, on the road, and in hotels", it provides franchisees with continuous and effective business guidance and personal services. .
At the same time, a product research and development center was established in Shanghai, with 45 key designers and pattern designers in the industry, which has established a strong guarantee for the product style and tonality of Boyang Home Textiles.
From the rapid improvement in performance to the steady increase in employee remuneration, Boyang Home Textiles has completed new transformations amidst continuous changes.
I believe that the three to five-year listing plan will not be a distant dream. The establishment of a "century-old brand" in the home textile industry is the ultimate goal pursued by Boyang people.
Group Overview
Boyang Holding Group, formerly known as Yongfeng Cloth Factory, was founded in 1958 and is a pioneer in China's textile industry.
As a demonstration enterprise of Ningbo’s textile industry reform, after more than ten years of development, it has now become a company with billions of assets and more than 16,000 employees, involved in the two major industries of home textiles and clothing, as well as real estate, commerce, It has three major industrial investment projects and is a comprehensive group company holding more than 30 companies under its umbrella.
Boyang positions itself as an "excellent brand operator" and "excellent investor".
In recent years, many acquisitions, reorganizations and investments have been completed, and the company's development has maintained a steady and sustained growth momentum.
In 2005, Boyang acquired the largest local textile enterprise with more than 6,000 employees in Suzhou, Anhui, the national transportation radiation center, and established its own controllable and efficient operation of textile fabrics and home textiles. production and logistics distribution base, and expanded other related industries, opening up the upstream and downstream industrial chains of the textile and apparel industry.
At the same time, the investment sector of the group's business has also advanced rapidly, with significant progress made in real estate, commerce, tourism, and finance.
In terms of real estate: Boyang Real Estate Co., Ltd. was established in Suzhou, Anhui in 2006, specializing in the development and operation of commercial real estate; in Ningbo, the company invested and developed a 28-story building with 2 floors underground in the central area of ??Yinzhou. The high-end office building "Bona International" was sold out within two days of its opening at the end of 2009; it also acquired a golden shop on Heyi Road, the only luxury gathering place in Ningbo, and the established Boyang Investment Building became a diamond The industrial landmark of the business district; the Boyang Home Textile Headquarters Building in Jiangbei Portal District has also entered the construction stage, and the second phase of the conference and exhibition hotel with an area of ??more than 100,000 square meters has also entered the specific implementation stage.
Financial aspects: As the sponsor, the company established the only pilot small loan company in Haishu District, focusing on investments in securities, futures, and equity.
Investment areas: In 2006, the company controlled the Shenlong Valley Scenic Area in Lishui, Zhejiang, known as "China's tallest waterfall"; in 2009, it acquired the Dolomite Scenic Area in Longquan, both of which have won national 4A scenic spot title.
The company plans to build it into the leading landscape scenic spot in Lishui, Jinhua and Quzhou areas, and one of the most important tourist destinations in the Yangtze River Delta region.
Under the development trend of continuous expansion of business lines and rapid accumulation of economies of scale, the operation and management of Boyang Group's brands are also brilliant.
Currently, Boyang Group already has 12 popular brands in the market in two major categories: home textiles and clothing. The main clothing brand, Tangshi, has successfully become one of the first-tier domestic young casual clothing brands. Boyang Home Textiles It has also become a well-known brand in the domestic home textile industry, ranking among the "500 Most Valuable Brands in China", with a brand value of 3.497 billion yuan in 2009.
Boyang Group has been operating in good condition in recent years, and its sales revenue in 2010 is expected to exceed 10 billion yuan.
Boyang Holding Group has more than 2,000 specialty stores and more than 3,000 sales outlets in China.
Among them, Boyang Home Textile Heyi Store, the home textile store with the largest business area in Ningbo, opened for operation in June 2009. It has attracted many consumers due to its prime location and outstanding store image. The brand image of high-end home textiles has been formed in the mind.
Since 2010, Boyang Home Textiles has worked hard to improve its business, adhere to the development idea of ??taking brand power as the company's core competitiveness, and has made great efforts in brand transformation and company reform.
In the first half of 2010, in the first six months of the reform, the net performance growth rate of Boyang Home Textiles was as high as 110%, creating a miracle in the development history of Boyang Home Textiles brand and even the industry.
Boyang Home Textiles currently has a professional channel team of more than 100 people. Based on the "three-in" working model of "in stores, on the road, and in hotels", it provides franchisees with continuous and effective business guidance and personal services. .
At the same time, a product research and development center was established in Shanghai, with 45 key designers and pattern designers in the industry, which has established a strong guarantee for the product style and tonality of Boyang Home Textiles.
From the rapid improvement in performance to the steady increase in employee remuneration, Boyang Home Textiles has completed new transformations amidst continuous changes.
I believe that the three to five-year listing plan will not be a distant dream. The establishment of a "century-old brand" in the home textile industry is the ultimate goal pursued by Boyang people.
Brand Profile
Ningbo Boyang Home Textile Co., Ltd. was established in 1995 and is one of the wholly-owned subsidiaries of Ningbo Boyang Textile Co., Ltd.
Boyang Home Textiles was the first company dedicated to the production and sales of home textiles in China, and was the first to propose the concept of "home textiles".
As a pioneer in China's textile industry, Boyang Home Textiles has guided the industry to fully enter the domestic home textile brand market, and is known as "Chinese home textiles start with Boyang".
Adhering to the corporate mission of improving the quality of life and improving the taste of life, Boyang Home Textile Company has made large investments and vigorous adjustments in business structure, personnel organization, product structure and other aspects in recent years.
On the one hand, it concentrates its superior resources to expand the domestic home textile market and introduces various design and marketing professional and technical talents to improve the market competitiveness of products and brands; on the other hand, it successfully implements the franchisee strategy and rapidly expands Boyang Coverage of home textile products in the domestic market.
After a series of continuous optimization of management structure, Boyang Home Textiles has made great progress in brand image planning, marketing network construction and large-scale promotional activities.
Boyang Home Textiles has won the favor of many professionals and consumers with its unique design concept, simple and creative fashion style and outstanding product quality, and is unique in the domestic home textile market.
Currently, Boyang Home Textiles has more than 300 stores in the mainland market, with a total of more than 600 sales outlets
.
Boyang Home Textiles gives full play to its own resources and talent advantages, relies on scientific and effective management methods, and embraces the concept of win-win cooperation with customers, achieving annual sales and market share and other indicators soaring across the board. Customer satisfaction rate and brand value have steadily increased.
In 2009, Boyang Home Textiles achieved sales revenue of 600 million yuan.
Boyang is making great strides forward with a vigorous momentum, and will continue to write one glorious chapter after another on the broad road of home textiles.
Brand Honor
China’s No. 1 Home Textile Brand, Zhejiang Province Famous Trademark, China Famous Brand Products, China Textile Brand Cultural Innovation Award, China Inspection-Free Products, China’s Top 500 Enterprises, China’s Top 10 Textile Brands, Cultural Enterprises in China 500 Most Valuable Brands ISO9002 Quality System Certification ISO9001: 2000 Quality System Certification ISO9001: 2008 Quality System Certification Brand Legend pioneered the industry
In 1994, he was the first to propose the concept of "home textiles", making "Chinese people's home textiles from Bo The concept of "The Beginning of the Foreign World" is well known to every household. In 2000, the "China Home Textile Year" was formed for China Textile, which opened up an emerging industrial path for the development of China Textile in the next 20 years.
The company's leading product "Boyang Home Textiles" embellishes home life with a full range of products. It has won the hearts of many professionals and consumers with its unique design charm, warm and comfortable natural style, and elegant product quality. Favored by readers, it has become the first domestic home textile brand certified by the China Enterprise Confederation.
Carry forward the spirit of transcendence
As the name suggests, Boyang, a brand name derived from the English Beyond, represents a spirit of transcendence and the spirit of transcending oneself and the future.
Since its birth, Boyang Home Textiles has always taken the spirit of transcendence as its first life. Concept innovation, market innovation and management innovation are all implemented to achieve the goals of constantly surpassing ourselves, surpassing competitors and exceeding expectations. Positive measures.
The world is high, the vision determines the realm, and the realm determines the heart. In the turbulent times, we must adhere to the spirit of transcending ourselves and the future, constantly innovating, implementing a more effective brand operation model, and creating through scientific operations. Brand value and create a broader blueprint.
Brand strategic deployment
When hundreds of schools of thought emerged in the home textile industry, Boyang Home Textiles began to use its own industry and brand management advantages to embark on the road of brand innovation. While the terminal develops brand influence, it also uses scientific franchise management methods to create Boyang's unique brand business model.
Emphasis on the differentiated needs of consumers and create a personalized consumption situation suitable for local market needs and product positioning. The implementation of brand strategy enables Boyang Home Textiles to achieve better results in the fierce market terminal competition. .
Boyang Culture
Boyang's culture is the corporate spirit, social responsibility, and employee awareness that the company has continuously refined over the past 15 years. It is also the internal driving force for Boyang's continuous development and growth.
Based on Boyang's strong core value system, it has become the cornerstone of driving corporate progress.
We are based on business success and maximizing the value of our employees. We regard excellence as the ideal of the enterprise and rely on practical and arduous pursuit to become a leading enterprise in the home textile industry.
Our mission
Improve the quality of life
Enhance the taste of life Boyang’s mission is to realize customers’ dreams in the home textile industry and improve home life for people all over the world. Promote a high-quality, healthy lifestyle.
Customer needs are the only reason for our existence.
Core Values
-Transcendence
Super, lofty; beyond, beyond.
Transcendence means being proactive, constantly understanding yourself, breaking through your own limitations, and defeating yourself.
Behavioral characteristics:
Have a positive and enterprising work attitude
Have the courage to take responsibility and challenge yourself
Be innovative Work philosophy and methods
Set a step-by-step long-term development plan
Pursue personal and departmental goals of excellence and industry first
-Perseverance
Persistence, perseverance, concentration; persistence, concentration, intention.
Perseverance means identifying a goal, being focused and persevering, and achieving the goal.
Behavioral characteristics:
Clear goals and perseverance at work
Be serious and responsible for work
Overcome any difficulties at work and learn to endure Pressure
Be thirsty for knowledge in professional skills and achieve personal and departmental professionalism
Be performance-oriented and complete various measures
-Care
Guan means concern and attention; love means dedication and selflessness.
Caring is the link between Boyang family members and the spiritual foundation for us to work together and share with each other.
Behavioral characteristics:
Focus on unity and cooperation and deepen communication
Enthusiasm to help family members who have difficulties in work or life and help them overcome difficulties
Care for newcomers and help them grow
Be sincere and caring
Have a high degree of responsibility and care for consumers. Boyang’s history
In 1958, Boyang Textile's predecessor, Yongfeng Cloth Factory, was founded in 1994. Boyang took the lead in proposing the concept of "home textiles". "Chinese home textiles began with Boyang" is a household name.
In 1995, Ningbo Boyang Textile Co., Ltd. was established.
In 1998, it passed the audit of the Quality Certification Center of China Fangyuan Mark Certification Committee and obtained ISO
9002 quality system certification.
In 2000, Boyang Home Textiles was awarded the "No. 1 Home Textile Brand in China" by the China Federation of Industrial Economics.
In 2001, Boyang Home Textiles was recognized as a famous trademark in Zhejiang Province.
In 2002, Boyang Home Textiles was rated as a "Chinese Famous Brand Product" by the China Famous Brand Strategy Promotion Committee.
In 2003, it passed the audit of the Quality Certification Center of China Fangyuan Mark Certification Committee and obtained ISO
9001:2000 quality system certification.
In 2004, Boyang Home Textiles won the title of "China's 500 Most Valuable Brands" for the first time, with a brand value of 2.764 billion yuan.
In 2005, Boyang was rated as one of the Top 500 Chinese Enterprises in Information Technology.
In 2005, Boyang Home Textiles passed the re-evaluation of the China Famous Brand Strategy Promotion Committee and was once again approved as a "Chinese Famous Brand Product".
In 2006, Boyang Home Textiles won the "China Textile Brand Cultural Innovation Award".
In 2006, it passed the ISO
9001:2000 certification re-evaluation by the Quality Certification Center of China Fangyuan Mark Certification Committee.
In 2007, Boyang Textile won the title of "Top 500 Chinese Enterprises".
In 2007, Boyang Textile won the title of "Top 10 Chinese Textile Brand Cultural Enterprises in 2007".
In 2007, Boyang Textile won the title of "National Inspection-Free Product".
In 2008, Boyang Textile donated 11.5 million yuan to the Wenchuan earthquake-stricken area.
In 2009, Boyang Home Textiles won the title of "China's 500 Most Valuable Brands" for the fourth time, with a brand value of 3.497 billion.
In 2009, it passed the ISO
9001:2008 quality system certification of the China Fangyuan Mark Certification Committee Quality Certification Center.
In 2010, Boyang Textile sales will exceed 10 billion.
In 2011, Boyang Home Textiles Yingjiang Charity Walk donated 90,000 yuan to charity and funded 15 poor students affected by the disaster to complete their studies.
In the future, we will redouble our efforts and Boyang Home Textiles will become an international brand that attracts world attention. We look forward to your attention.
Talent strategy
Create a standardized, streamlined and efficient organizational system to ensure the company's rapid growth and efficient operation; based on the smoothness of the organizational system, we strive to create a highly professional and efficient team. Excellent professional quality staff.
Strategic Guidance
Use scientific concepts to standardize talent development management, formulate talent training and incentive plans, commit to creating opportunities for employees, and cultivate and build a sharp knife full of wolf nature. Team, and give full play to the autonomy and creativity of talents, so as to maintain the company's lasting competitive advantage and make unremitting exploration and efforts! The concept of talent development
Views the capital of smart strategy; the concept of talent development that is courageous and innovative, builds warmth, and embodies the concept of attracting talents with a unified goal of being suitable for the job and building a foundation of character
Boyang relies on its own purpose and culture, achievements and opportunities, policies and benefits to attract and recruit qualified talents.
Talent-educating concept
Tutorial-based learning allows new talents to quickly integrate into the company’s development environment, creates a more pleasant working atmosphere and a more suitable career platform for key talents, and fully taps into and realize the potential of talents.
Employment Views
Boyang strictly follows the job evaluation results to put the most suitable people into the most suitable positions.
Apply the job competency model and pass the person-job matching assessment to provide the basis for recruitment, training, promotion, self-awareness, career planning, etc. to ensure the people who best meet the requirements of the job competency model.
Talent retention
Attach importance to the reflection of employees’ personal values ??and create a learning organization that is self-motivated, self-disciplined and promotes outstanding talents to stand out.
Employment Concept
In the process of rapid development, Boyang Home Textiles firmly believes that talents are the most competitive factor of the company, and insists on not only focusing on academic qualifications, but also focusing on personal abilities.
Inspire people with vision and goals, retain people with care and treatment, promote employees' continuous self-transcendence, and promote the realization of human capital value.
Talent culture
Respect individuality, criticize rationally, encourage innovation, tolerate failure, be free, and be harmonious.
Guiding Thoughts on Employment
Emphasis is placed on employing people, and more emphasis is placed on educating people; emphasis is placed on making good use of talents, and more emphasis is placed on cultivating talents; more emphasis is placed on abilities, more emphasis on quality; more emphasis is placed on the work ability of talents, and more emphasis is placed on them. The inherent quality of talents; emphasis on results, more emphasis on purpose; emphasis on promoting the development of the company through the good use of talents, and more emphasis on fully meeting the needs of talents, so that the development of the company returns to the development of talents.