What is the mascot of luxury brand Cartier? Whether it is Cartier's jewelry or its watch, it will show an elegance to a certain extent. In Cartier's various luxury brands, everyone will always find the shadow of leopards, which is simply an exhibition of leopard collection achievements. Such a fierce cat can always happen in women's decorations. What charm do they have to win the hearts of jewelry emperors?
In fact, as early as 1914, Cartier watches adopted the pattern of Cuobao on one of their own watches, with black and white overlapping and embedding, which was also a "first time" for Cartier. At that time, Cartier Watch also invited Qiao Ye-Babier, an illustrator who was unprofitable at that time, to design an invitation letter of "Elegance and Protection against Leopard", which later became Cartier's advertising poster. Unexpectedly, the elegance on the poster didn't catch fire, but the gray-black cheetah under her feet unexpectedly burst into red.
If you have a theme style, how can you make it a brand symbol, or you must have a reliable gossip palm. For Cartier watches, this person is Jane Dusan, a very attractive interior designer. From 1948 to 197, Jean-Toussaint served as the head of luxury jewelry department of Cartier watches. It can be said that it is an indispensable role in the history of Cartier watches, and the theme of Cuobao has also reached another level through her hands, becoming the symbol of Cartier.
but cartier's logo is not enough, but it is also important to open fame. In this regard, Cartier watches should be grateful to the famous Duke and Duchess of Windsor. It happened that the Duchess of Windsor, a well-known beauty in history, made Cuobao in Cartier a well-known representative theme style. In addition to Windsor's wife, we also need to thank the Duke of Windsor. This is naturally not because he married Windsor's wife, but because he wants to thank his feelings for his wife and his financial strength. In order to better please the supreme beauty who made the Duke of Windsor give up his throne, the Duke of Windsor ordered a leopard corsage for his wife in 1949.
cartier's brand image of Cuobao first appeared on watches, and later it was carried forward in jewelry. In addition to the improvement of the brand image of Cuobao, even the inlay technology of jewelry has changed with it. The foundation of Cuobao is that it is difficult to display it with traditional jewelry inlay technology, so Cartier watches have released "fur" inlay. This kind of inlay technology is especially suitable for the theme style of Cuobao, and the fine lines paved on the spar firmly surround the spar, vividly reappearing Cuobao fur.
The brand image of Cuobao, as a symbol of Cartier, has always been active in Cartier's world. Besides jewelry, among Cartier's watches, there is also a series of products with Cuobao theme style, and it has also received five-star praise from everyone.
As an aggressive cat, Cuobao not only has the lazy and mysterious aura that cats have, but also has the characteristics of elegance and quickness. Isn't this brand image a true portrayal of ladies? Maintain elegance at any time, whether in leisure or hunting; Elegance is the characteristic of cheetah, and it is also the unique symbol of women.