Merchant of China is the only periodical of China Business Federation. Since the establishment of 1992, it has been serving managers, entrepreneurs and middle and senior managers. Interpret the wealth fashion and unique spiritual pursuit of the elite, and reflect the desire and way, life and state of successful people; It is a boutique magazine and humanistic reader for China business elites and leaders; Readers are defined as successful people aged 28-55: business people, professional managers, corporate decision makers, administrative adjudicators, professors and scholars with economic discourse power and other celebrities; More than 70% are male readers. The folio adopts the leading trend of generous 16 format, special paper printing, thick and mature texture, showing noble quality.