1. Trademark requirements and store name To enter Tmall Mall, the applicant company brand must have a trademark registration or trademark acceptance notice issued by the Trademark Office, and word mark is required. Some merchants will use special symbols to highlight the store's personality when naming the store, but we need to remind everyone that some symbols will affect the application results and cannot be used.
2. Similar trademarks In order to safeguard the interests of existing businesses, Tmall Mall will check the similarity of trademarks when reviewing the application for residence. For those who want to use the trademarks and fame of well-known brands to "scratch the ball" and "play big cards", Tmall will not pass the application. It is better to be an agent to open a franchise store or specialty store than to explore on the edge of the law.
3. trademark status: trademark registration certificate or trademark registration acceptance notice, and transfer acceptance notice or transfer certificate.
4. The entry information is incomplete. Before applying for entry, we need to determine the category we want to enter. Tmall platform has different entry conditions for different categories of stores. The information to be submit is also different. If one of the qualification certificates does not meet the application criteria, the application for residence will be rejected. The above is the reason why the similar trademark displayed in the Taobao brand library is not allowed to stay.