The purpose of trademark retrieval analysis (usually called trademark inquiry in practice) is to control the risk of trademark registration or improve the probability of successful trademark registration. The work to be done by this institution mainly includes:

1. Trademark database query (re-examination of rejection for relative reasons): According to the query data of the prior registration application, judge whether the queried trademark and the prior trademark constitute similar trademarks on the same similar goods and services, that is, whether there is the possibility of rejection for relative reasons, thus obtaining the probability coefficient of successful trademark registration, and suggesting the client whether to submit the trademark registration application.

2. Analysis of trademark distinctiveness and legality (review of rejection for absolute reasons): In addition to the same risk of rejection as the previous trademark, trademark application also has the distinctiveness of the trademark itself and whether it violates the prohibitive provisions such as the Trademark Law, that is, whether there is the possibility of rejection for absolute reasons, and accordingly judge the probability of successful trademark registration.