MINISO is a new retail consumer enterprise that is driven by design and research and develops both online and offline. It was founded in Guangzhou in 2013 by Mr. Ye Guofu, a young Chinese entrepreneur. The brand features IP design and is committed to providing simple, natural and high-quality goods for life, and creating a high-quality and beautiful life for consumers with "great value for money" products. Miniso's product development also takes into account issues such as earth resources, environment, recycling, etc., and pursues returning to nature and restoring the essence of products. In addition, Miniso also pursues a life philosophy of simplicity, nature, and quality, hoping to bring this value-for-money product to everyone. Miniso Premium Co., Ltd. was established on August 12, 2009. It is a joint-stock company (unlisted, natural person investment or holding) headquartered in Guangzhou. The company's business scope includes but is not limited to commodity wholesale and retail, software services, technology import and export, wholesale of cosmetics and sanitary products, wholesale of stationery supplies, wholesale of hardware products, etc.