Amazon's most popular categories
According to JungleScout's 22 Amazon Seller Status Report, the following are the most popular categories sold by third-party sellers, including the percentage of sellers who list products.
category Top1
_HomeKitchen/ home and kitchen: 45%
_SportsOutdoors/ sports and outdoor: 23%
_ToysGames/ toys and games: 22%
_Health, HouseholdBabyCare/ Health, Family and Baby Care: 21%
_BeautyPersonalCare/ Beauty and Personal Care: 21%
_KitchenDining/ Kitchen and Dining: 2%
_Clothing, ShoesJewelry/ clothing, shoes and jewelry: 19%
_Baby/ baby: 18%
_GardenOutdoor/ garden and outdoor: 16%
_ToolsHomeImprovement/ tools and home decoration: 16%
Other categories are sorted by popularity
_OfficeProducts/ Office supplies: 16%
_PetSupplies/ pet supplies: 15%
_Electronics/ electronic products: 13%
_Arts, CraftsSewing/ arts, crafts and sewing: 12%
_IndustrialScientific/ industrial products: 1%
_ automotive parts and accessories: 7%
_CellPhoneAccessories/ mobile phones and accessories: 7%
_Appliances/ Household appliances: 5%
When you know a certain category, you need to know whether it is too competitive. You can't want to squeeze into an over-saturated market, but you have almost no chance to get on the first page of Amazon search results. Although some big categories may be very popular or over-saturated, we will explain how to further explore various subcategories to find better product opportunities.
what are the main differences between Amazon product categories?
1. Profitability: Which product categories of Amazon have high sales profits?
the profit margin can vary greatly, depending on the source of product cost and sales volume. For most Amazon sellers, the average profit rate is between 17-%and 26% depending on the product category. Handmade products have a high profit rate, but they may spend a lot of raw materials and time, followed by computers, electrical appliances and musical instruments. The following are the profit rate rankings of product categories and the average profit rate.
1.Handmade/ handmade: 26%
26%
2.Computers/: 24%
3.Appliances/ household appliances: 24%
4.MusicalInstruments/ musical instruments: 22%
5.Arts, CraftsSewing/ handicrafts, sewing: 21%
6. Automotive Parts Accessories/Auto Parts: 21%
7. Health, Household Baby Care/Health, Family and Baby Care: 2%
8.Clothing, ShoesJewelry/ clothing, shoes and jewelry: 2%
9.Electronics/ electronic products: 2%
1.Baby/ baby: 2%
11.OfficeProducts/ office supplies: 2%
12. CDs vinyl/CDs and vinyl records: 2. Luggage and travel equipment: 19%
14.Books/ books: 19%
15.KitchenDining/ kitchen and dining room: 19%
16.IndustrialScientific/ industrial products: 19%
17.PetSupplies/ pet products: 19%
. Beauty and personal care: 19%
19.CellPhoneAccessories/ mobile phones and accessories: 19%
2.CollectiblesFineArt/ collectibles and art: 19%
21.SportsOutdoors/ sports and outdoor: 19%
22.HomeKitchen/ Home and kitchen: 19%
23.GroceryGourmetFood/ Grocery Food: 18%
24.GardenOutdoor/ Garden and Outdoor: 17%
25.AppsGames/App and Games: 17%
When selling products on Amazon, profit is an important consideration.
_ Some categories may be more profitable than others, but each category has a profitable subcategory.
_ Home and kitchen and kitchen and restaurant are the most popular categories for sellers. However, due to intensified competition, price war, direct competition from Amazon and rising cost of PPC, both of them have a large number of unprofitable subcategories.
_ Less popular categories are more profitable than popular categories; Such as home and kitchen and arts, handicrafts and sewing. Only 2% of sellers have a net profit of 51%-1% in the category of home and kitchen, while 1% of sellers have a net profit of 51%-1% in the category of art, handicrafts and sewing.
2. Sales: What is the average monthly sales of Amazon product categories?
the average monthly sales of Amazon sellers in almost every category are between $1, and $25,.
the monthly sales of some categories are obviously low: books, handmade products, apps and games.
other monthly sales have changed: musical instruments, collectibles and fine arts, electrical appliances and computers.
3. Sales experience:
Which product categories need high-level experience?
_MusicalInstruments/ Musical Instruments
_Computers/ Computers
_Appliances/ Household Appliances
_ Automotive Parts/Auto Parts
_IndustrialScientific/ Industry and Science
Which product categories require only a low level of experience?
_Handmade/ Handmade
_Books/ Books
_AppsGames/ Applications and Games
_HomeKitchen/ Home and Kitchen
_ Clothing, shoes and jewelry
4. Delivery method
FBA in almost all production.
5. Sales/business model:
_ Private brand is very popular in almost all production categories.
most popular: home and kitchen; Sports and outdoor
are the least popular: App and games; CD and vinyl records
_ retail arbitrage refers to a method of finding low-cost or discounted goods in physical retail stores and then reselling them online, which is more popular overseas.
most popular: books; CD and vinyl records
are the least popular: home and kitchen; Clothing, shoes and jewelry
_ online arbitrage refers to finding low-cost or discounted products on one website or online platform and then reselling them on another platform.
the most popular: apps and games; CD and vinyl records
are the least popular: home and kitchen; Sports and Outdoor
_ Wholesale refers to buying low-cost or discounted goods in bulk and then selling them separately on the platform.
the most popular: CDs and vinyl records; Grocery and food
are the least popular: home and kitchen; Baby
_Dropshipping means that Amazon sellers do not keep their own product inventory, but directly transfer customers' orders to manufacturers or suppliers.
the most popular: collectibles and art; Musical instrument
is the least popular: baby; Books
_Handmade Sellers are people who create their own products and sell them on Amazon platform.
most popular: handmade/handmade products; Collectibles and art
are the least popular: mobile phones and accessories; Beauty and personal care
Why are there so many sellers in the category of "home and kitchen"?
not surprisingly, everyone uses some kind of household or kitchen products in their daily life. But this is not the only reason. Others include:
_ Lower threshold: Compared with other similar products, this kind of sales is easier, because it will not limit the shelves of new sellers.
_ more intuitive product concept: everyone will use some type of kitchen or household products, while in other categories, the target audience is very small.
_ Less requirements: supplement sellers need to comply with Amazon's relevant policies and federal regulations, food must have a shelf life, toy sellers are usually restricted in the fourth quarter, and so on. However, there are fewer regulations related to family and kitchen.
_ easy to manufacture: compared with many other kinds of goods, it is quite easy to find suppliers to manufacture kitchen products. Searching for kitchen supplies on Alibaba covers almost all subcategories.
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