Sam members are willing to pay for shopping in member stores because this channel can provide differentiated goods. Product innovation is very important for member stores, which is also a benign promotion from member demand to buyers.
Zhang Qing, chief purchasing officer of Sam member store, said, "With the continuous development and growth of business in Sam, we are growing in step with our suppliers. In this process, we hope that suppliers can be diversified and cooperate through multiple channels. Similarly, Sam also hopes not to cooperate with a single supplier in certain categories, and also hopes to diversify, thus bringing more benefits to its members. "