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When does the validity of trademark registration begin?
The validity period of trademark registration shall be counted from the time when the Trademark Office approves the registration. Usually ten years. According to the relevant laws and regulations, a legally registered trademark is valid for ten years from the date of approval of registration, and it needs to be used after the expiration. You can apply for renewal 12 months before the expiration, and it should be renewed within 18 months at the latest, otherwise the trademark will be cancelled.

legal ground

Article 39 of the Trademark Law of People's Republic of China (PRC)

The period of validity of a registered trademark is ten years, counting from the date of approval of registration.

Article 40

Where a registered trademark needs to be used continuously after the expiration of its term of validity, the trademark registrant shall go through the renewal procedures in accordance with the provisions within 12 months before the expiration; If it has not been handled during this period, it can be extended for six months. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.

The Trademark Office shall announce the renewed registered trademark.