Pippen and the Air Force have the same code number. Both shoes are owned by Nike. NIKE is headquartered in Portland, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand. Its original meaning in English is the Greek goddess of victory, and its Chinese translation is Nike.

The Nike trademark pattern is a small hook. Nike has always regarded it as a glorious mission to inspire every athlete in the world and provide them with the best products. Nike's first air cushion technology has brought great benefits to the sports world. A revolution, sports shoes manufactured using this technology can protect athletes' knees well and reduce the impact on the knees when they land during strenuous exercise.

Development History

In the 1980s, Nike products began to enter the homes of ordinary people (especially teenagers) from track and field fields and stadiums. Nike must try its best to expand the appeal of Nike advertising without losing the traditional market of formal sports. To this end, Nike must be like Levi's brand (established by Levi Strauss, the inventor of jeans, the leading brand of jeans).

Becoming an integral part of youth culture and a status symbol, Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to popular consciousness and promoting sports achievements. Nike began to rethink its advertising strategy.