Trademarks mainly include words, patterns and combinations. So the question is, how do we choose a trademark? Text or graphics? We recommend that trademarks be mainly text-based. Why do we say this? Let's look down.

1. When applying for a registered trademark, the search for existing trademarks (including registered and unregistered ones) is mainly based on text. The subjective judgment of the review of graphics has a greater impact on text such as graphics, because graphics, like text, can also be queried, but whether the graphics are similar or not has a greater impact on the subjective judgment of the examiner. This makes it difficult to determine whether your trademark image is the same or similar to an existing trademark image. Including the trademark pattern when registering a trademark will undoubtedly greatly increase the probability of rejection of the registered trademark application.

2. Even if your application is approved, the possibility of others suing you for trademark infringement in the future will greatly increase. For example, McDonald's has successfully fought in court several times to prevent other trademarks from using a similar golden bow pattern in its trademark. This means that the owners of these trademarks must abandon their currently registered trademarks, redesign and apply for new registered trademarks.

3. One of the most important criteria to determine whether a trademark is similar is to see whether its text is similar to the text in other trademarks. If you successfully register a word trademark, you have actually deprived others of the right to use the same name to promote their products or services, regardless of how the pattern of their trademark is different from yours. This actually achieves your purpose of registering a trademark.

4. If you need to modify the trademark pattern in the future, you need to apply for a new trademark again. History has proven that the frequency of modifications to trademark images is much greater than the frequency of modifications to trademark text.

In the end, we have reason to say that word trademarks are better than graphics, and they have better protection in terms of use and consumer recognition. Therefore, business owners can give priority to text trademarks. Of course, it would be better to register the graphics separately.