It just so happened that I completed the trademark transfer on Goudian.com last month. I checked the relevant information and can answer your questions.

Trademark transfer refers to the act of transferring the exclusive rights of a trademark to another party in accordance with legal procedures during the validity period of a registered trademark.

Trademark transfer usually takes the following forms: transfer by contract, transfer by inheritance and transfer by administrative order.

There are two ways to apply for the transfer of a registered trademark: entrust a nationally recognized trademark agency to handle it; the applicant directly enters the trademark registration hall of the Trademark Office to handle the transfer.

When it comes to trademark transactions, the former is generally the majority. After all, professional agencies are more efficient.