Trademarks are familiar to everyone, also known as “brands”. However, some people do not have a deep understanding of trademarks and think that it is okay not to register a trademark or to register it later, but they will often lose the opportunity to register and face the risk of name change or lawsuit.

Do you think trademarks are not important? Perhaps these cases can help you better understand the value of trademarks:

A young man from Henan spent 1,300 yuan to register "Prehistoric Power" and sold it for 1 million two years later

In 2015, a In the fairy tale fantasy drama "Flower Thousand Bones", the term "prehistoric power" of Hua Qiangu, played by Zhao Liying, is used for the strongest power in the show, which is the power of the demon god in the novel of the same name, August 8, 2016 , Fu Yuanhui's phrase "I have used all my strength" and his funny expressions quickly became popular on the Internet. The "Prehistoric Power" trademark in the hands of a Henan boy became popular. Five companies competed for the "Prehistoric Power", and finally It was acquired by a Henan wine company for 1 million yuan.

The company faced bankruptcy and the trademark was sold for 5.02 million yuan

On November 25, 2016, the bankruptcy case of Guangdong Yinbai Innovation Aluminum Co., Ltd. (2015) was solved by the Buddha, China and the people. No. 14, a total of 35 trademarks in the "Golden Hundred" and "Silver Hundred" series were sold on the Taobao Judicial Auction Platform of the Foshan Intermediate People's Court at a price that was 9 times more than the starting price. The transaction price RMB 5.02 million. That was enough to revive the bankrupt company.

On the contrary, if the trademark is not successfully registered, the losses will be huge:

For example, Apple and Shenzhen Proview competed for the iPad trademark case and ultimately spent US$60 million. Resolve trademark disputes.

Didi Dache failed to register its trademark in time in the early stage. In the second half of 2014, it was sued for more than 80 million yuan due to trademark infringement and was forced to change its name to "Didi Dache".

The “tug-of-war” between Wonglaoji and Jiaduobao has lasted for many years. The case of Jiaduobao infringing Wonglaoji’s trademark was opened in the Guangdong Higher People’s Court.

The Guangdong High Court upheld the original judgment on Wonglaoji Jiaduobao's "formulation plan": Jiaduobao immediately stopped the infringement of false publicity and commercial slander involved in the case, and compensated Wonglaoji for economic losses and reasonable rights protection expenses of 5 million yuan. .

There are also big companies such as Tencent, Alibaba, and JD.com that have also suffered a lot of big losses on trademarks and have to spend a lot of time and money to recover them

So the trademark The importance is self-evident. If the operator of your goods or services runs the business well but fails to register the trademark in time, take actions to prevent corresponding infringement risks. Once a trademark infringement incident occurs, all your hard work will be wasted and you will become the infringer. I believe this is something that no entrepreneur or boss wants to see. Therefore, Bajie Intellectual Property Trademark Transfer Network reminds everyone For enterprises, it is very important to register a trademark in time. If you do not have a trademark of your own yet, or have other questions about trademarks, please consult us! You can call the 24-hour customer service hotline: or log in to Zhejiang to choose your favorite trademark!