If the application is rejected by the system during the machine review stage, it will be rejected instantly. After years of experience, it may be due to these three reasons:

① Tmall entry information is incomplete. Different categories and different store types have different requirements on Tmall. It is recommended that merchants understand clearly and prepare all the information. Although you can apply again after failing to get settled for the first time, you must not submit your application casually the second time, because if you fail the second time, you will have to wait another 90 days before you can reapply. Generally speaking, it is good for My influence is still very big.

②The names of Tmall stores are repeated. Tmall has very high requirements for stores such as "flagship stores" and "official flagship stores" and is extremely resistant to duplicate names. Therefore, you must make the name of your Tmall store more public and avoid using some prohibited words and duplicate names.

③Trademarks cause ambiguity by plagiarizing brands or names. Many businesses feel that if their trademark names resemble big brands, they will be more familiar to consumers and create a sense of trust. However, such names are explicitly prohibited on Tmall. Even a small name is a representative and a symbol, so merchants must think twice.

Of course, there are many factors that affect Tmall’s entry. The above three points are the most common and controllable factors during the review stage. There are also many factors that are rejected because of low market visibility. In this case, merchants need to Make sufficient preparations in the early stage and conduct a simple evaluation of your own brand before settling on Tmall.