Seima is a mid-range brand.

Semmer is a rapidly emerging leading brand in the domestic casual wear industry. Semir Clothing is a young and fashionable mass casual clothing brand. It is a brand clothing enterprise characterized by virtual operations and with a series of adult casual wear and children's clothing as its leading products.

The Semir brand was founded in 1996. It is a leading brand of casual clothing, a young and fashionable popular brand, a famous trademark in Zhejiang, and Zhejiang famous brand products and brands positioned at young, fashionable, energetic and cost-effective popular casual clothing. , mainly for young students aged 16-30 and young people who have just entered society.

Semir Group Information:

Founded on December 18, 1996, Semir Group is a comprehensive private enterprise with multi-brand clothing and apparel as its leading industry and cross-industry development.

Zhejiang Semir Clothing Co., Ltd., a subsidiary of the company, was listed on the A-share market of the Shenzhen Stock Exchange on March 11, 2011. Its two independent brands, Semir and Balabala, are domestic leisure brands. A leading brand in the field of clothing and children's clothing, among which Balabala's market share has long been the first in the field of children's clothing. ?

Semmer Group has ranked first among the top 100 enterprises in Wenzhou and among the top 500 private enterprises in China for many years. Semir's rapid development is known in the industry as having created the "Semi Speed" and the "Barabala Miracle". The company is also the strategic sponsor of volunteer clothing for the 2016 G20 Hangzhou Summit, the 2018 United Nations World Geographic Information Conference and the China International Import Expo.