The risk that the authorized brand is not protected. If the goods authorized by foreign enterprises are the same as or similar to the registered trademarks of domestic enterprises' products, it will constitute infringement. Therefore, if the registered trademark obtained by a foreign authorized brand is not registered in China and is the same as or similar to the registered trademark in China, then the use of the trademark in China is suspected of infringement.

another situation is that the brand can't be registered at all, but is common to all businesses, so the brand will weaken or even lose its value. For example, the name QQ can't be registered as a letter, so it is actually a public resource that anyone can use. Therefore, Chery has launched QQ cars, and Tencent also has QQ instant messaging. If a company is willing, it can also launch QQ candy. Now Tencent QQ is going to authorize the brand and apply it to industries such as food, stationery, toys and clothing, which actually hides great risks for the participants. Not only can the name of QQ not be protected, but even the penguin image that Tencent is proud of is common in many products.