Brand plays a vital role in making enterprises bigger and stronger. It is very necessary to design LOGO before registration. I have been engaged in intellectual property work for many years and accumulated some experience for your reference: first, you should determine the scope of use of your industry and trademarks, and the design concept of trademarks should reflect the characteristics of products or services as much as possible; Second, it should be unified with the culture and consistent image of the enterprise, form an overall visual impact and cultural concept, and deepen consumers' cognition; Third, from the LOGO itself, try to be concise, generous, colorful and easy to remember; Fourth, after the trademark design is completed, it should be inquired to eliminate the possibility of prior rights conflict related to others, without violating the no-notice clause. Basically, trademarks can be registered smoothly according to the above principles, but even the best trademarks want to become well-known or well-known trademarks, but also depends on the quality of the products themselves and the publicity of enterprises, which are indispensable.