The Red Bull trademark was registered and approved in China on January 7, 1995. In December 1995, with confidence in the development of the Chinese market and global strategic vision, "Red Bull" came to China from Thailand and established Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to as Red Bull Company) to vigorously develop the Chinese market. For more than 20 years, Red Bull Vitamin Beverage Co., Ltd. has established a nationwide sales network and institutions.
The definition of Red Bull
Red Bull is one of the first and most well-known energy drinks in the world. In the 1970s, the factory of Xu Shubiao, the founder of Red Bull Beverage, developed a "nourishing drink" containing water, sugar, caffeine, muco fiber alcohol, vitamin B and other ingredients, and named it "Red Bull". At that time, the target sales group of "Red Bull" was blue-collar workers such as shift workers and truck drivers, helping them stay awake when working all night.
"Red Bull" became very popular after it was launched on the market. The sales increased his confidence, and he set up factories abroad, with assembly line production 24 hours a day. The products were in short supply and soon covered the markets of Southeast Asia, Western Europe, and Northern Europe. Become the "Beverage King" in Thailand that lives up to expectations?