The company's three major series of products, "Jinhui", "Longnanchun" and "Century Jinhui", are all ministry and provincial high-quality products, Chinese cultural famous wines and "wine" recognized by relevant national and provincial departments. Consumers are satisfied with the product”. The trademarks "Jinhui" and "Longnanchun" are among the first batch of registered famous wine brands in the country, and have been continuously rated as famous trademarks in Gansu Province. After entering the new century, the company followed the market consumption trend and launched the Jinhui brand "Century Jinhui" series of products, which were affirmed and recognized by the market. It became the most competitive and influential real estate wine in the Gansu market and won the "National "Excellent Quality Products", "China's Excellent Products" and other honors; the company has now formed a strong marketing network and product circulation channels centered in Lanzhou, spread throughout the province's urban and rural areas, and radiating to the five northwest provinces. Product sales have maintained the highest level in Gansu Province for several consecutive years. No. 1 in the province.

The company currently has 1,136 employees, including 2 national liquor judges, 3 senior sommeliers, 8 provincial liquor judges, 12 liquor brewing technicians, and 28 technical personnel with intermediate professional titles or above. , there are more than 80 professional and technical personnel with technical secondary school education or above. The company has advanced and complete 10,000-ton standardized and modern liquor brewing production facilities, a strict internal quality control standard system and a mature brewing production process, an advanced quality inspection and monitoring center and a strict quality assurance system. The company takes "continuous improvement, pursuit of excellence, quality first, and reputation first" as its business purpose, takes returning to society, consumers, employees, and shareholders as its own responsibility, and aims to build a nationally renowned liquor brand. It will continue to keep pace with the times. Advance, pioneer and innovate, provide consumers with more high-quality products, make due contributions to the development of local social economy and various undertakings, and to the establishment of a harmonious society.