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Has the country really canceled the use of famous trademarks?

Yes. Famous trademarks refer to registered trademarks that have high market reputation and commercial value, are well known to the relevant public, and are recognized in accordance with the law. Famous trademarks in China refer to trademarks and brands that are relatively well-known within a certain geographical range (such as provincial areas). It is mostly used in the selection of first-level reputational trademarks in provinces and municipalities in China, and often appears in local regulations.

On January 24, 2019, Zhang Mao, director of the State Administration for Market Regulation, said in an interview with CCTV: "For past government actions that evaluated famous brands and famous trademarks, they will all be canceled in 2019." This means The "famous trademark" that has been popular for many years will finally bid farewell to the stage of history.

Extended information:

Benefits of applying for a famous trademark:

1. The goods referred to by the recognized famous trademark are regarded as well-known goods.

2. From the date of announcement, the owners and users of famous trademarks can use them in the goods they have approved for use and their packaging, decoration, instructions, business correspondence, advertising, exhibitions and other business activities. "***Provincial Famous Trademark" words.

3. Enlarge the brand and build the market---"famous trademark" is beneficial to enterprises to expand the social visibility and market influence of the trademark. Many famous trademark companies have applied for "famous trademarks" to promote the formulation and implementation of trademark development strategies. At the same time, being recognized as a "famous trademark" creates favorable conditions for enterprises to strive to become a "well-known trademark" in China.

4. On goods that are different or similar to the goods referred to by the famous trademark, the words, graphics, letters, numbers, three-dimensional logos and color combinations that are the same as or similar to the famous trademark and the above-mentioned The combination of elements is used as a trade name, packaging, decoration or as an unregistered trademark.

5. If others use words that are the same as or similar to a famous trademark as a company name or trade name, and may cause damage to the rights and interests of the famous trademark, the industrial and commercial administration department will not register it. However, exceptions are made if the company name and trade name are registered first.

6. Don’t worry about trademark rights protection - the "Anti-Unfair Competition Law" specifically points out in the protection of well-known products: others are prohibited from using their unique names, packaging and decorations without authorization. For those who have been recognized as well-known trademarks in Hunan Province, the city's industrial and commercial administration authorities may, in accordance with their functions, extend the protection of the recognized trademarks to corporate trade names, that is, prohibiting others from using the famous trademark as corporate trade names in the same or related industries.

Baidu Encyclopedia-Famous Trademarks