The capital cost of opening a store on Tmall is much higher than that of opening a store on Taobao, and the threshold for opening a store is also higher. Many people want to open a store on Tmall, but they don’t know about Tmall. How much is the platform's service fee per year? After all, the cost of this service fee is not low. Let's talk about the cost of Yishang customer service outsourcing in detail. 1. How much is Tmall’s service fee per year? The annual fee for Tmall’s technical service fee is RMB 30,000, 50% will be refunded if the annual sales exceed RMB 600,000, and 100% will be refunded if the annual sales exceed RMB 1.2 million. The commission is based on the actual sales price of the product multiplied by 4% (excluding shipping costs). It is basically a 4% commission. The commissions for each category are different. The specific commission rate depends on the Tmall category. Tmall technical service fees are deducted in September every year. Calculated based on the technical service fee of 60,000 yuan, if the sales volume in a year reaches 180,000 yuan, the technical service fee can be refunded to 30,000 yuan. If the sales volume in a year exceeds 360,000 yuan, the technical service fee will be refunded in full. Of course, there is another rule that the transaction is unsuccessful. For a treasure, 2.5% needs to be deducted from Tmall. Moreover, Tmall technical service fees are paid every year, and the annual fee for the previous year is settled in the first quarter of each year. It depends on what type of product you are selling. We are in the automotive supplies category. If you complete RMB 180,000, you will receive a 50% refund. If you complete RMB 600,000, you will receive a 100% refund. You have to pay it every year, and it is based on the category you operate. That is to say, the number of categories you operate depends on the amount of fees you pay. However, if a certain sales volume is met every year, the sales will be divided into 50% and 100%. 2. How to calculate the Tmall deposit? Tmall merchants must pay a deposit to operate on Tmall. The deposit is mainly used to ensure that the merchant operates in accordance with the "Tmall Service Agreement" and Tmall rules. Service Agreement" and relevant rules are used to pay liquidated damages to Tmall and consumers. Renewing merchants must pay a one-time deposit for the next year within the time required for renewal in the current year. New merchants must pay a one-time deposit for the current year after passing the application review. Depending on the nature of the store, the store deposit amount is as follows: (1) Flagship stores and specialty stores: the deposit for stores holding a trademark registration acceptance notice is RMB 100,000, and the deposit for stores holding registered trademarks is RMB 50,000; (2) Specialty stores Store: The deposit for a store holding a trademark registration acceptance notice is RMB 150,000, and the deposit for a store holding a registered trademark is RMB 100,000; (3) Special Category Description: 1. For a store-type Tmall flagship store, the store deposit is RMB 150,000 yuan; 2. For specialty stores that operate special goods (such as imported goods, etc.) that have not applied for registered trademarks in mainland China, the store deposit is RMB 150,000; 3. The deposit for flagship stores and specialty stores in the "Books and Audio Videos" category is RMB 150,000. RMB 50,000, and the deposit for specialty stores is RMB 100,000; 4. The deposit for the "electronic ticketing vouchers" and "telephone communication" categories is RMB 10,000; 5. The flagship category of the first-level category below the "service category" The deposit for stores and specialty stores is RMB 10,000, and the deposit for specialty stores is RMB 100,000. Tmall's service fee is generally 30,000 or 60,000 per year, which is divided into two levels. It depends on the first-level category of the business, so before opening a Tmall store, first determine your main category. Then you will know how much Tmall service fee you need to prepare, and there will be other expenses involved in opening a store.