Infringement of intellectual property rights has always been difficult to define, especially in literary works, and the criteria for judging plagiarism have always been vague, which has also derived? Melting stalks? This behavior. Coincidentally, the trademarks or names of well-known brands are often blocked by some small vendors or small enterprises? Plagiarism? Small businesses often rub the popularity of well-known brand logo to attract consumers' attention and open up markets, similar to? Kang shuaibo? Touch porcelain? Master Kong? ,? Guangdong benefits Guangdong? 、? Mackenzie? Something like that. It's ridiculous. Recently, the term of an Internet company was touched by porcelain. Is there a breakfast shop that can be used? Fried dough sticks today? Make a store name and use an APP? Today's headlines? Just one word, similar style.

Based on this, today's headline companies will be decisive? Fried dough sticks today? Sue to the court and sue the name of this breakfast shop for infringement.

Lawyer Chang Sha of Beijing Kyoto Law Firm said that today's headlines and today's fried dough sticks are very different in business scope and sales categories. If you want to identify infringement, it depends on whether today's headlines are well-known trademarks, and if so, they can be protected across categories. In this case, the most important thing is to have trademark awareness, establish a trademark early warning mechanism, and find and protect rights in time.

Then, why do small traders frequently touch the trademarks of these well-known enterprises? First, through this form, small vendors or small businesses can quickly catch the eye of consumers. Even if consumers react afterwards and know that this is a small enterprise that is casually slandered, the original purpose of this enterprise has been achieved. At least, he will let most consumers know about his own business through the names of well-known enterprises, and maybe he will know more about his own business.

Second, the popularity of well-known company names can quickly open the market. The first one said, these? A name? Enterprises will leave an impression on passers-by, whether the impression is good or bad, which is equivalent to the traffic in the Internet age. If there is traffic, it means business value. There must be many boring people among these impressive passers-by. They know more about the specific business of this company, so these people become potential customers, and they often develop the market.

Third, the names of well-known suppliers are really popular, pleasant to hear and meaningful, so it is really easy to rub names and solve a lot of mental work. Don't believe me, now you come up with a name, which is not so literal, but very meaningful.