Speaking of "real kung fu", what everyone can naturally think of is the image of Bruce Lee. After all, the three words "real kung fu", plus the icon that resembles Bruce Lee, are easy to associate with To: This is a restaurant run by Bruce Lee’s family. However, there is no licensing relationship between real Kung Fu and Bruce Lee's image. Information shows that before 2004, Zhen Kung Fu was called "168 Steamed Products Fast Food Restaurant" and later changed its name to "Double Seeds". In 2004, Real Kung Fu adopted the image of "Kung Fu Dragon" that resembled Bruce Lee, and combined it with the three words "Real Kung Fu" to form its new trademark. Currently, Zhen Kung Fu has more than 600 chain stores across the country.

There are media reports that as early as 2010, Li Xiangning had intended to sue Zhen Kung Fu for infringement through the media, but the two parties did not initiate judicial proceedings at that time. In 2018 and early 2019, Zhen Kung Fu Catering registered multiple trademarks related to "True Kung Fu" and images that resemble Bruce Lee. If the above trademarks can successfully pass the objection period, both Ms. Li Xiangning and her company will In the future, no rights will be claimed against Zhen Kung Fu on the grounds of infringement of portrait rights. Therefore, this lawsuit is inevitable and even imminent. ?

In response to this matter, Zhen Kung Fu responded by saying that its trademark dispute had been concluded many years ago and no infringement had ever been determined. He also said: "We are also very confused after being sued after many years and are preparing to respond to the lawsuit." ? After this incident came out, it quickly became a hot search on Weibo. In the eyes of many onlookers, it is an obvious fact, because Bruce Lee’s classic image has been deeply rooted in people’s hearts for many years. Even in many classic action movies later, the protagonist They will also reproduce this look to pay tribute to Bruce Lee.

Many netizens also commented: They thought it was only with authorization that they would use Bruce Lee as their own logo. In the latest Zhen Kung Fu trademark and promotion, Zhen Kung Fu Catering has blurred the image of the trademark character, turning the trademark into a "male displaying Chinese Kung Fu".