When a trademark is transferred, the buyer confirms his intention to purchase the trademark and agrees on the price. Provide copies of the transferee’s ID card and business license. The amount of money required to buy a trademark is generally determined by the parties involved in the purchase and sale through negotiation. If it cannot be determined through negotiation, it can be evaluated by an evaluation agency. In addition, the party concerned shall also bear a trademark transfer acceptance fee of 1,000 yuan. If the party entrusts another person to handle the matter, it shall also pay a certain agency fee to the agent. The process of purchasing a trademark is to first sign a trademark sales contract, then submit a transfer application to the Trademark Office, and finally the Trademark Office will issue an approved trademark transfer certificate and make it public. A trademark refers to a visible sign that distinguishes goods or services from different sources, including words, graphics, letters, numbers, three-dimensional signs and color combinations, as well as combinations of the above elements. After registering with the relevant government authorities, you will have the exclusive right to use a certain brand name and brand logo. This brand name and brand logo are protected by law and no other enterprise may imitate the use. Therefore, a trademark is essentially a legal term that refers to a brand or part of a brand that has obtained exclusive rights and is protected by law. Trade mark is a specialized legal term. After a brand or part of a brand is registered by the relevant government departments in accordance with the law, it is called a "trademark". Trademarks are protected by law, and the registrant has exclusive rights. Well-known trademarks in the international market are often registered in many countries. There is a distinction between "registered trademarks" and "unregistered trademarks" in China.

Legal basis: "Trademark Law of the People's Republic of China and the People's Republic of China" Article 28 For a trademark applied for registration, the Trademark Office shall start nine days after receiving the trademark registration application documents. If the review is completed within one month and meets the relevant provisions of this Law, a preliminary review and announcement will be made.