1. logo design (logo design, trademark design)

Logo design is not only the design of practical objects, but also a design of graphic arts. It not only has similarities with other graphic arts, but also has its own artistic rules. Because of the strict requirements for conciseness, generalization and perfection, it is much more difficult than any other graphic design to be perfect and almost impossible to find a better alternative.

2. packaging design

packaging design is one of the most important elements in product marketing strategy. packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' desire to buy. As a means to realize commodity value and practical value, packaging plays an extremely important role in the fields of production, circulation, sales and consumption.

3. VI design

VI design is called "visual identity system design" and is divided into corporate image design and brand image design. VI design is the basic work that an enterprise must do to build a brand. It makes the image of the enterprise highly unified, makes full use of the visual communication resources of the enterprise, and achieves the best brand communication effect.

4. Advertising design

Advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image and foil. The ultimate goal of advertising design is to attract attention through advertising.

forms of expression: street sign advertisement, neon lamp advertisement, public traffic advertisement, light box advertisement (lamp post, tower post advertisement, street clock advertisement, bus shelter advertisement), banner advertisement, button advertisement, floating advertisement, vertical advertisement, pop-up window advertisement, free time pop-up window advertisement, etc.

5. Poster design

Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is posted on the street wall to attract the attention of passers-by with its eye-catching pictures. Poster design must have considerable appeal and artistic appeal, and it is necessary to mobilize factors such as image, color, composition and sense of form to form a strong visual effect. Its picture should have a strong visual center, should strive for novelty and simplicity, and must also have unique artistic style and design characteristics.

6. Album design

Album is a display platform, which can be owned by enterprises or individuals. Album design can be combined into a creative, readable and enjoyable exquisite album with smooth lines, harmonious pictures or beautiful words. All-round three-dimensional display of enterprise or individual style, concept, publicity products, brand image.