Company Profile

Guireniao (China) Co., Ltd. was founded in 1987. It is a comprehensive enterprise integrating the research and development, production and marketing of sports shoes, clothing and ancillary products. It is the fastest-growing Chinese national sports brand in recent years. It has successively won the honorary titles of China's Well-known Trademark, China's Famous Brand Product, National Inspection-Free Product, and Taxpaying AAA Enterprise.

In 2002, the company began to develop its own brand. By inviting superstar Andy Lau and queen Cecilia Cheung as brand image spokespersons, the company quickly increased brand awareness. In 2006, Guirenniao reached a strategic partnership with the Small Ball Sports Management Center of the State Sports General Administration of China and became the sole sports equipment sponsor of eight teams including the Chinese National Golf Team, the Chinese National Billiards Team, and the Chinese National Bowling Team. At the same time, Guirenniao is also the Chinese sporting goods brand that sponsors the largest number of national sports teams in the Chinese sporting goods industry. The company now has a modern standard industrial factory of 150,000 square meters, more than 4,000 employees, regional sales companies in 27 provinces and cities across the country, and more than 4,000 brand stores, building a terminal monopoly system with a huge network across the country. Since the company was listed as a reserve company for listing in Jinjiang City in 2007, Guirenniao has entered the second financial year of its listing application and plans to be listed on version A of the Shanghai Stock Exchange in 2010. The relevant preparations have been fully launched. Today, the far-sighted Guirenniao is working hard to move towards a higher goal, providing more comfortable and professional products for consumers who love life and pursue self and freedom, and advocates a "moderate, relaxed and healthy" exercise style, interpreting " The new sports proposition of "Life is a sport" will continue to promote the healthy development of China's sports industry with its unstoppable sportsmanship and national passion.

Brand information

1. Brand Interpretation

The Guiren Bird logo is a spiritual totem. The smooth graphics imply unstoppable power; the flexible arc conveys elegant dynamics, strength and speed, symbolizing rational and public passion and " The unity of "heart", "mind" and "thought"; conveys the fearless and enterprising spirit, shows the realm of transcending oneself, and creates the future with unstoppable power.

2． Brand connotation

Guireniao inherits the spirit of heroes and dominates the world of freedom; Guirenniao is a symbol of victory and the leader of elegant fashion movements. Guirenniao exudes a noble and elegant temperament, adhering to the spirit of forging ahead and the heroic spirit of daring to accept challenges, advocating an elegant, fashionable and sporty lifestyle, and is committed to building the first elegant, fashionable and sporty brand.

3． Brand Positioning

The main consumer group of Guirenniao brand is positioned at fashionable sports enthusiasts aged 16-28, and its radiation range is sports enthusiasts aged 14-35. Product positioning is dominated by fashionable, comfortable and elegant sports equipment, and guides the casual fashion shoes and clothing series. Advocate continuous self-defeat, innovation and enterprising spirit. The brand aims to be the first brand of elegant fashion sports and play the role of the leader of elegant fashion sports in the industry.

4． Market route

The strategy is to create a series of elegant and fashionable sports products, and use fashion stars and sports public relations marketing as a breakthrough point to build "Guirenniao" into the first elegant and fashionable sports brand with a distinctive brand personality.

5. Brand Goal

To create the first elegant, fashionable and sports brand

6. Brand Proposition

Happy sports!

7. Advertising slogan

Compared with happiness, who is afraid of whom!

Sales Network

The Guireniao brand faced fierce market competition in the Chinese market. Guirenniao bucked the trend in 2009. With excellent profitability, Guirenniao firmly maintained its position in the third and fourth places in China. maintain its leading position in the first-line market and actively expand into the first and second-tier markets to strategically expand its retail network across the country. Guirenniao is committed to optimizing the area, location, store image and store efficiency of its retail stores, improving the design of happy sports experience, and encouraging distributors and franchisees to open large stores in favorable locations to display an increasingly rich product series.

By the end of 2009, the total number of Guirenniao retail stores nationwide was nearly 5,000, which was a milestone in the group's sales network.