Meiya Enterprise (Group) currently owns Shanghai Meiya Audio and Video Chain Operation Co., Ltd., Shanghai Meiya 21st Century Business Development Co., Ltd., Shanghai Meiya Online Broadband Network Co., Ltd., Shanghai Meiya Culture Communication Co., Ltd., Wuzhou Broadband TV Communication Co., Ltd., Shanghai Meiya Information Engineering Technology Co., Ltd., Shanghai Changle Garden Catering and Entertainment Co., Ltd., Beijing Feifan Film and Television Production Co., Ltd. Meiya Group manages its subsidiaries through investment holdings and participation in daily operations and management. Through group operations, it gives full play to its overall advantages, rationally coordinates and controls the overall situation. In recent years, Meiya Group has invested more than RMB 700 million in the sales and leasing of audio and video products, outdoor advertising, production and distribution of the "China Police Report" TV column, and broadband on-demand services. Through accumulation and development, the company has Having embarked on a path of steady and mature development, the company's focus has also shifted from scale development to efficiency improvement. It can be said that various businesses have entered a harvest period.
Meiya Audio and Video: Consolidate the main business and expand value-added services
After seven years of development, Meiya Audio and Video has now formed 200 companies in Shanghai with a unified image, unified business model, A chain store network system with unified and standardized services. The company adheres to the business philosophy of "adhering to genuine editions and resisting piracy". It now sells and rents more than 30,000 genuine audio and video products, has 600,000 regular members, and its operating income accounts for 70% of the Shanghai audio and video market. In January 2003, "Meiya Audio and Video" was awarded the title of "Famous Trademark" in Shanghai, which will surely be the prelude to the company's greater development.
The company's management positions the development of Meiya Audio and Video in two aspects. The first is to maintain its dominant position in the Shanghai audio and video market; second, it makes full use of the company's self-developed metropolitan area network system for real-time information exchange to vigorously carry out Value-added services. Achieve the goal of “making a name for the Lord and supporting the Lord with auxiliaries”. Strengthen the management of procurement and logistics while increasing cross-media expansion and member services to maintain the visibility and freshness of the Meiya brand. While improving and deepening its main business, the company also pays attention to the development of value-added services, focusing on the development of various value-added auxiliary businesses such as group purchasing business, toll collection business, ticket sales, lottery sales and other value-added auxiliary businesses.
In early 2002, Meiya Audio and Video jointly issued the "Great Wall-Meiya" co-branded card and the "Hua Xia-Meiya" co-branded card with Bank of China Shanghai Branch and Hua Xia Bank*** respectively. In addition to normal bank cards, the card In addition to the functions, you can also set up an independent account in the card for Meiya Audio and Video. Now Meiya has formed a strategic alliance with Chengkai Group, which owns 600 24-hour convenience stores and nearly 100 supermarkets in Shanghai, and Xinya Group, which owns more than 30 star hotels and nearly 100 fast food restaurants. In addition, Meiya Audio and Video owns resources, with the "China-Meiya" co-branded card you can truly achieve "one card in hand, no worries about food and accommodation" in Shanghai. The group buying business plans to achieve a cash flow of 200 million this year. In addition to improving the main business of Meiya Audio and Video, it can also find projects with high returns for investment through accumulated funds.
Performance ticket sales have always been the strength of Meiya Audio and Video. In March this year, the company launched a comprehensive cooperation with the Shanghai Performance Company, which monopolizes the Shanghai performance market. Performance ticket sales will surely reach a new level. At the same time, travel ticket sales will also have greater development. After cooperating with the Shanghai Tourism Distribution Center in ticket sales the year before last, in April this year, it will cooperate with the Shanghai Branch of China Youth Travel Service to act as an agent for train, airplane and tourist route ticketing. The sales of sports lottery and welfare lottery will also improve on the previous basis.
In addition, Meiya Audio and Video has cooperated with the Shanghai Land Transportation Management Office to develop Shanghai's inter-provincial road passenger transportation management and networked ticketing information management system. That is to use social retail outlets and inter-provincial passenger transport outlets to establish a unified computer ticketing network in the city, use invisible computer networks to centrally manage the physical passenger transport market, completely solve the contradiction between supply and demand caused by the loose passenger transport market, and enable passengers to travel anywhere in Meiya Audio and Video. Tickets for all directions can be purchased at one outlet. According to authoritative predictions, by 2005, the number of long-distance passengers in Shanghai will reach 25.5 million, and the number of shuttle passengers will reach 20 million. Calculated with an income of 1 yuan per ticket, the income can reach 20 million. In addition, at 40 yuan per ticket, With a standard settlement of RMB 1,000, the annual capital flow can reach RMB 800 million.
This system has now entered the actual development stage and is expected to be put into use by November this year, which will definitely bring considerable benefits to Meiya Audio and Video.
In January 2002, Meiya Audio and Video was issued a license to "develop a national audio and video franchise chain" by the Ministry of Culture. Now it has opened 5 franchise chain stores in Zhejiang, Fujian, Liaoning, Shandong and other places. In the future, We will also make full use of this qualification, actively and steadily export the brand and management, and do a good job in the franchise chain work. Meiya Film and Television Organization is a large-scale professional film, television and video production organization. It has several subsidiaries including Beijing Meiya Film and Television Production Co., Ltd., Wuzhou Broadband Television Communication Co., Ltd., and Beijing Feifan Film and Television Production Co., Ltd. The company is headquartered in Shanghai and has many years of development history in the film and television industry. The large-scale film and television column "China Police Report" jointly created by Meiya Film and Television and the Political Department of the Ministry of Public Security was officially launched on New Year's Day in 2002. It is the first large-scale and authoritative national public security television column in China. The company has also produced a number of influential documentary feature films, such as "The Peace Corps" which reflects the heroic deeds of my country's peacekeeping forces, "The Great Training" which shows the majesty of the people's police, and "Military Total Contact" which spans the military field. The company's main business includes the planning and production of TV column (topic) programs as well as promotional videos, image films, and advertising films for government agencies, enterprises and institutions.
Meiya Film and Television has invested 100 million yuan to build large-scale professional film and television production bases in Beijing and Shanghai, with news-level professional production equipment. The company has cultivated and established a first-class professional team. The reporters, editors, directors, non-line editors, dubbing, soundtracks, packaging, hosts and other production positions are all from professional colleges and universities such as Communication University of China, Beijing Film Academy, and major TV stations across the country. etc. Several employees have won awards in competitions such as the CCTV Host Competition.
Through years of exploration and practice, Meiya Film and Television has built a professional film and television production production line, established a unique assembly-line program production and customer service process, implemented comprehensive quality management, and strictly monitored the entire program production process The quality of work in each link.
The development goal of Meiya Film and Television Organization is to become the most valuable professional film and television media enterprise in China. The company adheres to the corporate culture of "strive for excellence and strive for perfection", is committed to innovating business models, building a highland for film and television talents, and provides employees with highly competitive salaries and benefits, a good working environment and broad development space. After several years of accumulation and development, Meiya Cultural Communication has formed a huge advertising media network integrating high technology, new creativity, scale and diversification. With an investment of 50 million yuan, we have built a huge media network system with more than 3,000 bicycle parking sheds and comprehensive alarm booth advertising facilities throughout Shanghai. We also represent the 21st Century chain of advertising in 600 24-hour convenience stores in Shanghai. Post business. With the continuous harmonious relationship with relevant government departments, the advertising media form of Meiya Cultural Communication continues to move forward.
Now the outdoor advertising business has become one of the most stable and important businesses of Meiya Group. During the advertising release process, Cultural Communication has also accumulated many well-known brand partners: Coca-Cola, Nokia, Siemens, Motorola, Unilever, L'Oreal, LG, Panasonic, Mengniu Dairy, Shanghai Jahwa, etc. have all become stable advertising clients of Meiya Cultural Communication.
A series of new media development actions such as the exterior wall lighting of Jinmao Tower and the integrated media development of the Oriental Pearl Tower will surely further enhance the brand image of Meiya Cultural Communication and bring new benefits to the company. profit. Meiya Group has been involved in the broadband business since 2000, investing nearly 250 million yuan, and has now built the most influential video program library in China.
In the Meiya Group, Shanghai Meiya Online Broadband Network Co., Ltd. and Wuzhou Broadband Television Communication Co., Ltd. are both engaged in broadband and information technology-related work. Meiya Broadband was jointly established by Meiya Group, TOM.COM, and Shanghai Information Industry Co., Ltd., and was the earliest company engaged in broadband business in China; Wuzhou Broadband was established in February 2002 through a cooperation between Meiya Group and the Wuzhou Communication Center under the State Council Information Office. of.
Wuzhou Broadband now has the "License for Online Dissemination of Radio, Film and Television Programs" issued by the State Administration of Radio, Film and Television, which allows Wuzhou Broadband to disseminate news, film and television, entertainment, comprehensive, military, police and other program contents through the international Internet. This license is a radio and television The first license issued by the State Administration of Radio, Film and Television is also the license with the most comprehensive program categories issued by the State Administration of Radio, Film and Television so far.
In the course of several years of development, Meiya Broadband has accumulated rich technical resources and has successively developed "Enterprise Office Automation System", "Chain Store Management System", "Residential Property Management System", "Online "Information Release System" and other system software, it has the qualifications and capabilities to provide system integration services for enterprises. Last year, Meiya Broadband established an office automation system for the 26th Bureau of the Ministry of Public Security, undertook the construction of the Shanghai Public Security Bureau's portal, developed an office automation system for Shanghai Chengkai Group, and established a chain store management system for 600 21st Century chain stores. Top Property Dingbanglichi provides system integration services for community property management. As technology continues to mature and society's informatization process continues to accelerate, system integration and information technology services will surely become the main business income of Meiya Broadband.
Wuzhou Broadband has been committed to the development of broadband on-demand users. Wuzhou Broadband now has nearly 3,000 hours of programs available for broadband users to watch on-demand, and is updated in real time every day. As Wuzhou Broadband transforms from a content provider to a platform provider, Wuzhou Broadband has signed cooperation agreements with Ningbo Telecom, Heilongjiang Telecom, Shandong Telecom, Jiangsu Telecom, etc. This year, it plans to join forces with Shanghai Information Industry Co., Ltd. Collaborate more closely. Occupy the 300,000 broadband user market in Shanghai and continue to advance nationwide.
"China Police Report": Social benefits and economic benefits go hand in hand
"China Police Report" is the first and first domestic publication jointly organized by Meiya Group Co., Ltd. and the Publicity Bureau of the Ministry of Public Security. The only national daily police television program. Meiya Group is responsible for the daily operation of the column, program production, distribution and advertising. The Publicity Bureau of the Ministry of Public Security has a deputy director who is responsible for the political leanings and business control of the column. Since its launch on January 1, 2002, it has been broadcast daily on nearly 100 TV stations across the country, including 9 provincial TV stations. Meiya Group has also built a professional production and distribution team. Nowadays, the influence of the column is increasing day by day. Director Sun Mingshan of the Ministry of Public Security has repeatedly mentioned in the reports of the public security system that "China Police Report" is a regular army under the leadership of the national public security agencies, and has issued official documents and Notice, requesting cooperation in various tasks of <中>. In 2003, we will continue to streamline the system and mechanisms for program operation to make the process smoother.
In 2003, "China Police Report" will increase its advertising efforts and accelerate its launch in Beijing and Shanghai, so that the economic and social benefits of the column will go hand in hand.
After several years of accumulation and development, Meiya Group Co., Ltd., with the help and concern from all walks of life, the correct decisions of the company leaders, and the hard work of all employees, the company's various businesses have improved. It is showing a prosperous trend and its development is becoming increasingly mature and stable. In the future, Meiya Group will focus on several major projects such as audio and video business, outdoor advertising, broadband business, and the "China Police Report" TV column, consolidate the advantages and market leadership it has achieved, and continuously improve the company's competitiveness. core competitiveness and enhance the economic benefits of the enterprise.