Marketing consulting companies are a better target for many companies when designing logos, because they have more professional teams and deeper experience, which can provide more help for the design of corporate logos. There are also many principles that need to be understood when designing logos, so as to avoid duplication of logos. Although it can be used as a reference, a design without distinctiveness and creativity is difficult to be accepted by consumers, so when designing a logo, you must thoroughly grasp these principles in order to Break through barriers and bring forth new ideas.
Three major principles of logo design
1. Information carrying and cultural identity. We all know that in the design of a logo, it should be a summary and refinement of cultural information. A circle is said to be a round sky, a frame is said to be a place, an arc is said to be diligent and enterprising, and a dot of ink accidentally dropped is said to be brave enough to break through. Warm colors are said to be passionate and unrestrained, cold colors are said to be rational and rigorous, and gray colors are said to be calm and sophisticated. No matter how you say it, we all have our reasons. Even if you don't accept it, I won't do it. Haha, just kidding, but in design we really have to try to read customer needs accurately and reflect some of the more important information through visual elements. I think the more direct the communication, the more effective it is.
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Cultural identity refers to whether the elements used in the design can arouse the enthusiasm of the target group. Different target groups obviously have different acceptance levels of different elements. You said that if the target group is some gray-haired old comrades and you make something flashy and hip-hop, then people will type it out on the spot. Inevitable. Therefore, the analysis of the target audience is also very important, which directly determines the design direction of your work.
2. Differentiated performance. Differentiated performance in design is an important factor in determining whether a work is likely to stand out among many similar design works.
Why do we often feel that certain works seem familiar to us? We also often spit at each other over whether a work is plagiarized or borrowed from others. The main reason is that it is often difficult for designers themselves to break through. This is the so-called bottleneck of differentiated performance. We all say that our work is a creative job and an innovative process. So first of all, innovation is to learn from the experience of predecessors. When making your own logo, you must first look at 1.8 million logo works. But one thing to be clear is that if most people use circles for a concept, then as a design, you need to consider whether to stop using circles. If we must use a circle, we must also consider whether to add a gradient or something inside the circle, because only in this way can our design break through the possibilities of our predecessors and capture those people who should be photographed on the beach. superior.
3. The aesthetic height of the composition. This is easy to understand. It is whether you can make something beautiful. Beauty actually means the balance of elements. The places that should be convex are convex and the places that should be warped are warped. We call this beautiful and smooth, passionate and tempting (...sorry Ah, inertial thinking), this can also look at the execution of the design. There isn’t much to explain about this. Everyone has learned the three major components.
Many companies want to design distinctive and innovative logos. Therefore, when communicating with planning companies, you must not be limited to existing information. Although you can learn from the logo designs of other companies, But plagiarism is not allowed, otherwise it will have a negative impact on the company, which is also very detrimental to the development of the company. And unique and creative logos can attract consumers' attention more. Enterprises should break the rules and design eye-catching logos. This will bring unexpected effects to the development of the enterprise!