1. When applying for a registered trademark, inquiries about existing trademarks (including registered and unregistered trademarks) are mainly based on words. Graphic censorship has a great influence on the subjective judgment of words, because graphics can be queried just like words, but whether graphics are approximate or not has a great influence on the subjective judgment of examiners. It is difficult to judge whether your trademark pattern is the same or similar to the existing trademark pattern. There is no doubt that adding trademark patterns to trademark registration greatly improves the probability of rejection of registered trademark applications.
Even if your application is approved, the possibility of others accusing you of trademark infringement will greatly increase in the future. For example, McDonald's has successfully prevented other trademarks from using gold bow patterns similar to its trademarks in court several times. This means that the owners of these trademarks must give up their current registered trademarks, redesign and apply for new registered trademarks.
3. One of the most important criteria to judge whether a trademark is similar is to see whether its words are similar to those in other trademarks. If you successfully register a word mark, you have actually deprived others of the right to use the same name to promote their products or services, no matter how different their trademarks are from yours. This has actually achieved the purpose of your trademark registration.
If you need to modify the trademark pattern in the future, you need to apply for a new trademark. History has proved that the frequency of trademark pattern modification is much greater than that of trademark text modification.
To sum up, we have reason to say that word mark is better than graphics, and it has a better guarantee in the use and identification of consumers. Therefore, business owners can give priority to the word mark. Of course, it is best to register the graphics separately.