Jinpai Co., Ltd. is a professional health wine manufacturer. The company was founded in 1953 and transformed into a private enterprise in 1998. In 22, Hubei Province awarded the company as the "Best Civilized Unit", State Taxation Administration of The People's Republic of China and the All-China Federation of Industry and Commerce awarded it as an "honest tax paying enterprise", and in 23, Jinpai Company was rated as a "national enterprise that abides by contracts and values credit" by the State Administration for Industry and Commerce. On December 31st, 23, Jinpai Company's "Jinpai" trademark was judicially recognized as a well-known trademark in China, and it was the only enterprise in the fruit wine industry that won this honor. "China Jinjiu" is the leading product brand of health wine of Jinpai Company, which has health care functions such as anti-fatigue and immune regulation, and is a typical representative of health wine in China. For more than ten years, "China Jinjiu" has sold well all over the country with its mellow liquor quality, pleasant taste and remarkable health care effect. He won the gold medal at the national food Expo three times, and was awarded as "consumer-satisfied commodity in Hubei Province" for six times in a row, and was recognized as "health food" by the Ministry of Health in 1997. In June, 2, the trademark "Jinjing" of Jinpai Company was recognized as a national key protection trademark by the State Administration for Industry and Commerce. It is the only health wine brand in China that won this honor. "Happy Reunion" is the leading product brand of Jinpai Co., Ltd., which is brewed by the traditional five-grain production process of Luzhou-flavor liquor. In recent years, the company's liquor has taken the road of nutrition and health, adding appropriate functional factors such as liver protection to liquor, so that consumers can enjoy drinking fun and get healthy value at the same time. The company is oriented by science and technology and attaches importance to technology research and development. It is an excellent private enterprise of science and technology in China and a bronze medal enterprise of provincial technology center. It has a modern technology research and development center, five national-level wine judges (including two liquor judges and three fruit wine judges), seven provincial-level wine judges, and more than 8 senior and intermediate professional R&D talents. It has four technical departments, six laboratories and a pilot workshop. The technical center has advanced international technical equipment such as HP 149, 689 gas chromatograph and tv191 ultraviolet spectrophotometer. At the same time, relying on the advanced R&D platform, the company has established long-term technical cooperation relations with scientific research institutions and institutions of higher learning such as Peking University, China Pharmaceutical University, Tongji Medical University and Hubei College of Traditional Chinese Medicine, and made a breakthrough in the research of the third generation of health food (functional factors), realizing product customization by region, and forming a product structure with three pillars: health blended wine, health fermented wine and health white wine. Companies adhere to the "consumer-centric", all work begins with consumers and ends with consumers; Advocate "the head grows on one's own head" and insist on expert decision-making; Established a strong marketing, logistics and distribution system; Established a sound local area network and internet platform, and basically realized office networking and paperless; Insist on "running a learning enterprise and educating knowledge workers" and dare to use young employees with innovative spirit in important positions. In 22, the company passed the iso91 2 quality management system certification at one time. In 23, the company started gmp and haccp certification, and plans to invest 8 million yuan to build a high-quality and demanding health wine production base. These scientific management mechanisms and solid enterprise-based management have strengthened the core competitiveness of enterprises.
Now Jinpai Company is marching towards the goal of "being a century-old enterprise and building a century-old brand" with its distinctive innovative spirit and highly personalized corporate culture. The new century, is the century of China people, but also the century of strong brand people!
legal representative: Wu Shaoxun
main industry: medicinal liquor and health wine,
enterprise type: private joint stock limited company
business model: production type, trade type,
number of employees: over 1,
annual turnover: over 1 million yuan/year
main products: health wine and health food.