Trademark registration in Dongguan is also a matter of cost. How much does it cost to register a trademark in Dongguan? How to register a trademark? Xiaobian brought it to you? Dongguan trademark registration fee? Related knowledge, which may be what you need. Importance of applying for trademark in Dongguan

1. Trademark is a symbol of an enterprise, and it can also be said to be a manifestation of corporate culture. Represents the image of a company. The protection of trademarks can protect your corporate reputation and corporate image.

2. Your trademark is also something for your exclusive use. Protected by intellectual property law. It costs a certain amount of money to register a trademark and to buy a trademark. Protecting your own trademark from others is actually protecting your own property.

3. The establishment of each trademark and famous brand will become an appreciated commodity. When your company becomes a big company, your trademark will also appreciate. This is the expected value of the trademark.

4. Now, if your trademark is not protected and someone infringes on it, produce some other goods. For example, we all know that Wahaha is the trademark of a beverage company. What will happen if someone makes it into shoes, clothes and washing powder? What will happen if some people violate the law to make some articles that are prohibited by law or are exclusively produced? I think you can easily see the importance of trademark protection. How much is the trademark registration fee in Dongguan (for reference only)

The registration fee is charged by category and number. The fee for each trademark in each category:

19 yuan (ten-year validity period, including ten-year fees, domestic companies or individuals, including 1 national fees and 9 agency fees)

3 yuan (ten-year validity period, including ten-year fees, foreign companies or individuals, including 1 national fees).

1. design? Before applying for trademark registration, you can entrust our company or design it yourself. Trademark design should pay attention to the following points: (1) originality, that is, trademark design should be innovative; On the one hand, it must meet the requirements of distinctiveness, on the other hand, creative trademarks are easy to expand the popularity of goods and quickly occupy the market. (2) The name of a trademark should avoid being associated with the function of the commodity. (3) The design of trademarks should highlight the theme and make a reasonable layout.

2. query? Trademark inquiry usually refers to the inquiry about trademark information made by an applicant for trademark registration in order to know whether there are prior trademark rights that may conflict with the trademark he applied for registration. A trademark takes a long time from application to approval and registration. If the application for trademark registration is rejected, on the one hand, the trademark registration fee will be lost, on the other hand, it will take longer to re-apply for registered trademarks, and whether the re-application can be approved for registration is still unknown. Therefore, before applying for a registered trademark, the applicant had better make a trademark inquiry to understand the prior rights. There are two kinds of query services: one is internal query service; The other is to act as an agent for government inquiry service for 7-14 working days.

3. Application? The application documents for trademark registration shall be submitted to the Intellectual Property Department of Hong Kong.

4. Accepted? After receiving the application materials for trademark registration, the Intellectual Property Department of Hong Kong will give an application number and issue a notice of acceptance, which will take about one week.

5. Review? Trademark review is divided into two processes: formal review and substantive review. Formal examination means that before examining the application, the Trademark Registry will carefully examine the application form and all its attachments to see whether the required parts in the form have been filled in, whether the relevant information is correct and whether the required information is incomplete. If everything is in order, the application procedure will go to the next stage (substantive examination stage). Substantive examination means that after checking the shortcomings of the application and making sure that all the information is ready, the Trademark Registry will search the trademark records to determine whether other merchants have registered or applied for the registration of the same or similar trademarks for the same or similar goods or services. At the same time, the Trade Marks Registry will check whether the relevant trade marks meet the registration requirements under the Trade Marks Ordinance. If approved, the application procedure will enter the next stage (the stage of gazetting and announcing).

6. announcement? After the application is approved by the Trademark Registry, it will be published in the Hong Kong Intellectual Property Gazette for three months. If no one raises any objection, the trademark can be successfully registered.

7. registration? If there is no objection to the trademark announcement or the objection is not established after ruling, the registration is successful. Under normal circumstances, it takes about 6 months to obtain the registration certificate. After successful registration, it is valid for 1 years, and it can be renewed on time six months before the expiration. What are the conditions for registering a trademark in Dongguan?

(I) the distinctiveness of a trademark

The distinctiveness of a trademark lies in whether the trademark is new or not and whether it has its own personality. Individualized and newly-created trademarks are undoubtedly distinctive. Trademarks should have distinctive features, so as to facilitate the distinction. We should make a comprehensive investigation from the aspects of the characters, graphics and other constituent elements of the trademarks themselves. Too simple graphics, lines, or too complicated patterns, ordinary numbers, common daily life terms or advertising language, common names of commodities, packaging, decoration, containers, etc. of commodities are generally considered to have no obvious characteristics. For example, an application for registration on cosmetics and other commodities with an arc as a symbol is not approved for lack of distinctiveness and is not easy to be recognized by consumers; Another example is based on pine and cypress, flowers and plants, the sun, cranes, running water and rocks. Songhe welcomes the spring? The combination trademark for the name is required to be registered on a commodity, but it is also not approved for registration. What is the reason? Songhe welcomes the spring? It is an auspicious term commonly used by the people, and it is often used in daily necessities. As a decorative pattern, it is also often used in daily necessities. This trademark has no obvious characteristics in terms of words and graphics, and it does not have the recognition function.

trademarks are required to have distinctive features, with the purpose of enabling consumers to identify the source of goods through trademarks. Some trademarks, even though their constituent elements lack distinctive features, can also be registered because of their long-term use, and should be protected. For example, some simple figures such as triangles and semicircles should be associated with a specific commodity and used repeatedly to make them have the identification function, which should also be protected. Another example, used in sportswear and sports shoes? NIKE? A trademark, with a stroke of a pen, is hardly recognizable in terms of its constituent elements, but it is this simple stroke that has the strongest recognition function. Therefore, the distinctive features of a trademark should be judged and identified from the perspective of whether the trademark has been actually used or whether it has formed a specific connection with a certain commodity.

(II) Trademarks shall not be confused with other people's trademarks

Confusion means that a trademark is the same as or similar to another person's trademark. Generally speaking, the original trademarks mentioned above will not be confused with other people's trademarks, while suggestive trademarks, descriptive trademarks, especially borrowed trademarks will often be confused with other people's trademarks. If the trademark applied for registration is confused with other people's registered trademarks, it will not be allowed to register, but it will constitute infringement to use the same or similar trademarks on the same or similar goods.

Trademark identity means that the characters and graphics of trademarks used in the same commodity or similar commodities are exactly the same or the pronunciation of trademark names is exactly the same. It is difficult for consumers with the same trademark to distinguish the goods or services of different operators.

Trademark approximation means that the words, figures or names of trademarks used in the same commodity or similar commodities are basically the same pronunciation. Although there are differences, the differences are not obvious enough to make consumers mistake for buying by mistake. For example, someone will? What's your last name? The application for designation on the 3th ice cream and popsicle is the same as that registered by Hangzhou Wahaha Group for designation on the 3th ice products. Wahaha? Trademark approximation. ? What's your last name? With? Wahaha? Although the two trademarks have different words and pronunciations, their glyphs are very similar. ? What's your last name? Just will? Wahaha? Make a slight change in every word, deliberately? What's your last name? With? Wahaha? Close together, take advantage of consumers' trust in Wahaha trademark, make consumers misunderstand and lead to wrong purchase. Trademark approximation is mainly manifested as? Shape? (appearance),? Sound? (pronunciation),? Meaning? (Meaning) Approximate three situations, by comparing two trademarks, if they? Shape? 、? Sound? 、? Meaning? Approximate, which easily confuses consumers, is an approximate trademark.

No matter whether the trademarks are identical or similar, they must be identical or similar on the same commodity or similar commodities. Therefore, besides judging whether the trademarks are identical or similar, it is also necessary to judge whether the commodities they use are the same or similar commodities. If the commodities used are not the same or similar, even if the two trademarks are identical or similar, it will not affect their distinctiveness and identifiability. The so-called same commodity refers to commodities with similar performance, use, production technology and main raw materials.

it is not difficult to judge whether it is the same commodity, but it is more complicated to judge whether it is a similar commodity. Because in addition to considering the consistency of the manufacturing department, raw materials, quality, use and even the sales department, it is also necessary to examine from the consumer psychology. And it is also possible to master different scales for different trademarks. For a trademark that has a certain popularity among consumers, as long as it may lead to consumers' misunderstanding of the source of the goods, then the goods that are not similar from the perspective of commodity science will be judged as similar goods. For example, a company registered with Carlsberg Co., Ltd. on the 32nd class beer? Carlsberg? The exact same logo is applied for registration on the 3 th category of cakes and oatmeal. The application was rejected because it was judged to be the same trademark on similar goods, which shows that similar goods are relative. What problems should be paid attention to in the design of brand names in Dongguan

Looking at the current situation of trademarks in China, there are many problems in trademark design, such as the complexity and triviality of many trademarks, which are not conducive to visual recognition. The design of product names is very learned and skillful. In general, we should pay attention to the following issues when naming a name:

(1) It is easy to recognize, remember and read, and it has certain continuity.

(2) Be ambitious, well-intentioned and have a sense of the times.

(3) avoid duplication with local, domestic and even foreign product names.

(4) If it's for export, avoid not committing taboos.

(5) Some product names should indicate the nature of the product.

(6) when choosing a product name, we should consider the characteristics of the enterprise. According to the local characteristics of enterprises, historical traditions and special professional conditions.

(7) In the product name design, we should also pay attention to the idea of linking it with the business slogan, business theory and commercial slogan of the enterprise.

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