BMW is the BMW brand.

BMW cars refer to cars produced by Bayerische Motoren Werke AG (BMW). The main series of models include 1, 2, 3, 4, 5, 6, 7, 8 and other series. It is world-famous for the production of luxury cars, motorcycles and high-performance engines.

BMW is a world-famous car company. Like Mercedes-Benz, it does not pursue the expansion of automobile production, but only pursues the production of high-quality, high-performance and high-level cars. The saying "ride a Mercedes-Benz and drive a BMW" shows the stability of Mercedes-Benz and the boldness of BMW.

Car brand

The BMW logo uses a double circle graphic on the inside and outside, and the word "BMW" is marked above the double circle ring. The entire trademark is like the blue sky, white clouds and constantly rotating propellers. It embodies BMW's long history and symbolizes the company's consistent purpose and goals. In a vast space and time, it uses the latest science and technology and the most advanced concepts to satisfy customers. The greatest wish reflects the company's vigorous spirit and ever-changing new look, and shows that BMW cars have excellent quality, leading technology, and can compete around the world.

The body shape of the BMW sedan has distinctive features, and the round lamps and rectangular water tank ventilation grille form a distinctive style. BMW's car operation has its own unique side. The brand strategy it pursues is a "high-quality strategy" and it pursues the highest quality. Therefore, it does not tend to follow the trend - it tends to adhere to global procurement in order to reduce costs.